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Sell the Feeling
by
Larry Pinci
Sell the Feeling has a crucial message for anyone who wants to attract more clients, customers, or repeat business: "People buy based on feelings." Sell the Feeling shows readers how evoke the essential feelings that motivate people to do business. It is the first book of its kind that deals with the critical role of feelings in the selling and buying process. Se...more
Paperback, 193 pages
Published
January 8th 2008
by Morgan James Publishing
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Disclosure: I'm the coauthor of this book. That said, this book is based on the premise that people buy based on feelings and decide whom to do business with based on feelings. If you want to make more sales or attract more business, you need to reach people on the feeling level. This book tells you how. It's for anyone in any business who wants to influence others to do business. That includes salespeople, professionals, and advisors.
Easy reading in fable style. Much more fun than the usual dry business style. A few good points that are worth remembering and practicing. Nothing early shattering but definitely good stuff. If you want a short, simple lesson on ways to improve your sales techniques, definitely check it out.
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