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Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations
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Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations

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The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the ...more
Paperback, 274 pages
Published April 1st 2001 by Routledge (first published January 1st 2000)
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