false 2299856 6 Why are the instruction manuals for cell phones incomprehensible?<br> Why is a truck driver's job as hard as a CEO's?<br> How can 10 percent of every medical dollar cure 90 percent of the world's disease?<br> Why do bad teams win so many games? <P>Complexity, as any scientist will tell you, is a slippery idea. Things that seem complicated can be astoundingly simple; things that seem simple can be dizzyingly complex. A houseplant may be more intricate than a manufacturing plant. A colony of garden ants may be more complicated than a community of people. A sentence may be richer than a book, a couplet more complicated than a song. </p> <P>These and other paradoxes are driving a whole new science--simplexity--that is redefining how we look at the world and using that new view to improve our lives in fields as diverse as economics, biology, cosmology, chemistry, psychology, politics, child development, the arts, and more. Seen through the lens of this surprising new science, the world becomes a delicate place filled with predictable patterns--patterns we often fail to see as we're time and again fooled by our instincts, by our fear, by the size of things, and even by their beauty. </p> <P>In <i>Simplexity, Time</i> senior writer Jeffrey Kluger shows how a drinking straw can save thousands of lives; how a million cars can be on the streets but just a few hundred of them can lead to gridlock; how investors behave like atoms; how arithmetic governs abstract art and physics drives jazz; why swatting a TV indeed makes it work better. As simplexity moves from the research lab into popular consciousness it will challenge our models for modern living. Jeffrey Kluger adeptly translates newly evolving theory into a delightful theory of everything that will have you rethinking the rules of business, family, art--your world.</p> 2306192 2007 Simplexity: Why Simple Things Become Complex (and How Complex Things Can Be Made Simple) total:112|5:9|4:36|3:44|2:18|1:5| 112 362 223 37 2 1 false false Thu Jul 03 07:39:06 -0700 2008 Thu Jul 03 07:39:18 -0700 2008 more...]]> 3 1 false false Wed Dec 31 00:00:00 -0800 2008 Tue Dec 30 14:54:26 -0800 2008 Wed Dec 31 18:18:36 -0800 2008 more...]]> 5 0 false false Sun Dec 21 00:00:00 -0800 2008 Sun Dec 21 23:31:39 -0800 2008 Sun Dec 21 23:45:32 -0800 2008 “The human brain is a real-time machine… [that assembles] information quickly into impressions and actions. That kind of cognition may have been the only way for the species to survive in the wild, but it can mislead us now, causing us to overfoc...more...]]> 4 0 false false Sat Dec 13 00:00:00 -0800 2008 Mon Dec 15 08:02:01 -0800 2008 Mon Dec 15 08:02:36 -0800 2008 more...]]> 2 1 false false Thu Sep 25 00:00:00 -0700 2008 Thu Sep 25 13:47:17 -0700 2008 Thu Sep 25 13:49:10 -0700 2008 more...]]> 1 1 false false Fri Aug 29 00:00:00 -0700 2008 Fri Aug 29 17:34:17 -0700 2008 Fri Aug 29 17:37:51 -0700 2008 more...]]> 1 1 false false Sun Sep 28 13:05:23 -0700 2008 Sun Sep 28 13:05:23 -0700 2008 2 1 true false Tue May 20 00:00:00 -0700 2008 Mon Aug 04 04:16:18 -0700 2008 Mon Aug 04 04:17:43 -0700 2008 3 0 false false Mon Sep 22 00:00:00 -0700 2008 Fri Jun 13 18:33:44 -0700 2008 Mon Sep 22 21:20:42 -0700 2008 more...]]> 4 0 false false Fri Aug 01 00:00:00 -0700 2008 Wed Jan 23 09:18:11 -0800 2008 Tue Aug 26 08:30:17 -0700 2008 Freakonomics, Sway, and Quirkology, this is an accessible book that encourages the reader to look at both nature and technology in different, nontraditional ways. I appreciated the fact that the author recognized complexity science's limitations throughout the book, ...more...]]> 3 0 false false Wed Sep 03 16:19:14 -0700 2008 Fri Jun 20 13:55:08 -0700 2008 Wed Sep 03 16:19:14 -0700 2008 more...]]> 4 0 false false Fri Dec 12 00:00:00 -0800 2008 Wed Dec 10 18:36:12 -0800 2008 Fri Dec 12 20:34:20 -0800 2008 4 0 false false Thu Aug 14 00:00:00 -0700 2008 Mon Aug 18 21:16:29 -0700 2008 Mon Aug 18 21:45:24 -0700 2008 more...]]> 3 0 false false Sat Aug 08 00:00:00 -0700 2009 Wed Aug 05 06:05:05 -0700 2009 Sat Aug 08 09:41:09 -0700 2009 4 0 false false Thu Oct 01 00:00:00 -0700 2009 Mon Sep 21 22:01:36 -0700 2009 Thu Oct 01 22:20:24 -0700 2009 0 0 false false Fri Jun 26 09:50:30 -0700 2009 Fri Jun 26 09:50:46 -0700 2009 0 0 false false Thu Dec 25 09:51:14 -0800 2008 Thu Dec 25 09:52:02 -0800 2008 5 0 false false Thu Jan 01 00:00:00 -0800 2009 Wed Jun 25 23:29:56 -0700 2008 Mon Mar 02 04:45:44 -0800 2009 more...]]> 1 0 true false Wed Oct 07 00:00:00 -0700 2009 Sun Jun 07 17:53:44 -0700 2009 Wed Oct 07 07:07:20 -0700 2009 more...]]> 4 0 false false Sat May 30 00:00:00 -0700 2009 Thu May 28 13:12:36 -0700 2009 Fri Jun 12 09:43:48 -0700 2009 1 http://www.goodreads.com/book_link/follow/8?book_id=2299856