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Natural Capitalism: Cr...
 
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Paul Hawken
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Natural Capitalism: Creating the Next Industrial Revolution

4.4  ·  Rating Details ·  5 Ratings  ·  2 Reviews
Hawken ("The Ecology of Commerce") and Amory and Hunter Lovins of the Rocky Mountain Institute, an environmental think tank, have put together an ambitious, visionary book advocating "natural capitalism." Based on the principle that businesses can be good for the environment, "Natural Capitalism" shows how leading-edge companies are practicing "a new type of industrialism" ...more
Unknown Binding, 304 pages
Published May 10th 2014 by Back Bay Books
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Simon Chui
Nov 04, 2016 Simon Chui rated it it was amazing
When you have lived with something your whole life, often you take it for granted that it is true. Perhaps this is how most people see money and economics. But let these economists explain to you just how flawed and inadequate our concept of wealth is, and also let them show you some alternatives. Why are humans so destructive, why do we damage the natural ecosystems of the Earth, and why do we spew so much pollution into the environment? It's because we have defined wealth in a way that is ...more
Jessica
Jun 26, 2016 Jessica rated it really liked it
Only got to page 291 because someone else had a hold it. Thinking of leaving a note in it for the next reader because I enjoyed it so much. Who knew there were so many alternative options available? We should be utilizing all of the examples mentioned.
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Paul Hawken is the co-founder of several businesses, and lives in Sausalito, California.
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