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Escape the Expected: The Secret Psychology of Selling to Today's Skeptical Consumers
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Escape the Expected: The Secret Psychology of Selling to Today's Skeptical Consumers

4.33  ·  Rating Details ·  3 Ratings  ·  2 Reviews
Today’s prospects don’t trust you.

They’ve seen just about every offer and their skepticism is off the charts. As a result, attracting attention, maintaining interest and strengthening desire is not enough. You must now also overcome your prospects’ disbelief.

So how have you adjusted your marketing to tackle this challenge?

Easy access to information means your prospects
Kindle Edition, 209 pages
Published August 6th 2014 (first published July 29th 2014)
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Rob Alex
Aug 04, 2015 Rob Alex rated it it was amazing
Loaded with great information

This book was loaded with amazing information. I am putting a lot of this information to use in my marketing

Rob @
Cody Faldyn
Apr 15, 2015 Cody Faldyn rated it it was amazing
Shelves: marketing, sales
In his book Trush provides a step-by-step guide that teaches you marketing secrets you may have never heard of like what prospects don’t trust you, what pollutes the marketing world, and how to establish yourself as an authority in so much cluttered advertising. The goal of the book is to help you spend less time working, leverage your marketing better, and adapt to the constant changes in marketing.

For your convenience, I had Tom Trush on my podcast, The Entrepreneurs Library, to give a deep di
Luaba rated it liked it
Aug 29, 2014
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