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<book id="2287650">
  <title><![CDATA[The Moment It Clicks: Photography secrets from one of the world's top shooters]]></title>
  <isbn><![CDATA[0321544080]]></isbn>
  <isbn13><![CDATA[9780321544087]]></isbn13>
  <work>
  <best-book-id type="integer">2287650</best-book-id>
  <books-count type="integer">2</books-count>
  <default-description>THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE&lt;br&gt;CLASSROOM&lt;br&gt;Joe McNally, one of the world&amp;rsquo;s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done&#8212;blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.&lt;br&gt;&lt;br&gt;When Joe&amp;rsquo;s not on assignment for the biggest-name magazines and Fortune 500 clients, he&amp;rsquo;s in the classroom teaching location lighting, environmental portraiture, and how to &#8220;get the shot&#8221; at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe&amp;rsquo;s sessions to life.&lt;br&gt;&lt;br&gt;What makes the book so unique is the &#8220;triangle of learning&#8221; where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, &#8220;An editor at National Geographic once told me&#8230;&#8221; and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe&amp;rsquo;s brilliant images that perfectly illustrates the technique (you&amp;rsquo;ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.&lt;br&gt;&lt;br&gt;This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those &#8220;Ah ha!&#8221; moments&#8212;those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense&#8212;that &#8220;moment it clicks.&#8221;&lt;br&gt;&lt;br&gt;</default-description>
  <id type="integer">2293857</id>
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  <original-language-id type="integer" nil="true"></original-language-id>
  <original-publication-day type="integer">2</original-publication-day>
  <original-publication-month type="integer">2</original-publication-month>
  <original-publication-year type="integer">2008</original-publication-year>
  <original-title>The Moment It Clicks: Photography secrets from one of the world's top shooters</original-title>
  <rating-dist>total:108|5:51|4:34|3:19|2:4|1:0|</rating-dist>
  <ratings-count type="integer">108</ratings-count>
  <ratings-sum type="integer">456</ratings-sum>
  <reviews-count type="integer">204</reviews-count>
  <text-reviews-count type="integer">30</text-reviews-count>
</work>

  <average_rating><![CDATA[4.22]]></average_rating>
  <ratings_count><![CDATA[108]]></ratings_count>
  <text_reviews_count><![CDATA[30]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/2287650.The_Moment_It_Clicks_Photography_secrets_from_one_of_the_world_s_top_shooters]]></url>
  <authors>
        <author id="947301">
      <name><![CDATA[Joe McNally]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/947301.Joe_McNally]]></url>
      <average_rating><![CDATA[4.29]]></average_rating>
      <ratings_count><![CDATA[144]]></ratings_count>
      <text_reviews_count><![CDATA[43]]></text_reviews_count>
    </author>
      </authors>
  <reviews start="1" end="20" total="204">
    <review id="40576786">
  <user id="1820748">
    <name><![CDATA[Rebecca]]></name>
    <location><![CDATA[Meridian, MS]]></location>        
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    <rating>5</rating>
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  <read_at>Tue Apr 01 00:00:00 -0700 2008</read_at>
  <date_added>Sun Dec 21 00:43:00 -0800 2008</date_added>
  <date_updated>Sun Dec 21 11:02:52 -0800 2008</date_updated>
  <read_count>over and over</read_count>
    <body><![CDATA[This book became one of my favorite all time photography books from the moment I picked it up!<br/><br/>Joe McNally is truly a legend. This book showcases some of his greatest work, and on the page opposite each photo he tells a story to go with it. He also gives the most basic description of the ...<a href="http://www.goodreads.com/review/show/40576786">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/40576786?utm_medium=api]]></url>
</review>
    <review id="63597440">
  <user id="81564">
    <name><![CDATA[Sarah]]></name>
    <location><![CDATA[Baltimore, MD]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/81564-sarah?utm_medium=api]]></url>
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    <rating>4</rating>
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  <read_at>Sat Jul 04 00:00:00 -0700 2009</read_at>
  <date_added>Wed Jul 15 10:19:15 -0700 2009</date_added>
  <date_updated>Wed Jul 15 10:26:01 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Popped over to my local library's website to reserve this title and discovered it was available as an e-book. Excellent: I read this on my laptop with my camera beside me, fiddling with the settings and taking test shots as I read.<br/><br/>Though intended for the more advanced photographer, I sti...<a href="http://www.goodreads.com/review/show/63597440">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/63597440?utm_medium=api]]></url>
</review>
    <review id="57140955">
  <user id="734075">
    <name><![CDATA[Dan]]></name>
    <location><![CDATA[Tucson, AZ]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/734075-dan?utm_medium=api]]></url>
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    <rating>5</rating>
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  <read_at>Thu Jan 01 00:00:00 -0800 2009</read_at>
  <date_added>Sun May 24 07:32:50 -0700 2009</date_added>
  <date_updated>Sun May 24 07:32:50 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Joe McNally can rent an elephant to use as a prop. He can dangle his model from a helicopter over the Hollywood while he photographs her from a similar acrobat's rig. So what does he have to say that has relevance in my simple world of photography? Plenty!<br/><br/>His advice is divided between th...<a href="http://www.goodreads.com/review/show/57140955">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/57140955?utm_medium=api]]></url>
</review>
    <review id="21246716">
  <user id="702622">
    <name><![CDATA[Joshua]]></name>
    <location><![CDATA[Santa Monica, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/702622-joshua?utm_medium=api]]></url>
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    <rating>5</rating>
  <votes>1</votes>
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  <read_at></read_at>
  <date_added>Tue Apr 29 08:53:05 -0700 2008</date_added>
  <date_updated>Tue Apr 29 08:54:30 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Fantastic and powerful read. Page after page of approachable information about great photos and how they were gotten -- which turns out to be (duh!) as much philosophy and personal skills as lighting and ISO. It transformed the way I look at my camera and the opportunities I will create behind and i...<a href="http://www.goodreads.com/review/show/21246716">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/21246716?utm_medium=api]]></url>
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    <review id="14835461">
  <user id="177370">
    <name><![CDATA[Andie]]></name>
    <location><![CDATA[Plano, TX]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/177370-andie?utm_medium=api]]></url>
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    <rating>5</rating>
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  <read_at>Fri Mar 28 00:00:00 -0700 2008</read_at>
  <date_added>Thu Feb 07 11:59:48 -0800 2008</date_added>
  <date_updated>Fri Mar 28 17:07:46 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Learning the stories behind the photographs always makes me enjoy the image more.  The book takes you there...also it give great advice to photographers (new and old....some of us forget  and need reminders!)<br/><br/>Joe McNally reminds you photography is hard work but a lot of fun too!  ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/14835461?utm_medium=api]]></url>
</review>
    <review id="43743792">
  <user id="1619979">
    <name><![CDATA[Vicster]]></name>
    <location><![CDATA[Alameda, CA]]></location>        
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    <rating>5</rating>
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  <read_at>Sat Jan 17 00:00:00 -0800 2009</read_at>
  <date_added>Tue Jan 20 16:27:15 -0800 2009</date_added>
  <date_updated>Tue Jan 20 16:41:26 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Joe McNally makes great photography accessible to aspiring professional photographers (or serious amateurs). <br/><br/>Every page is filled with great anecdotes of a successful career, as well as a paragraph or two of &quot;how I did it&quot; to accompany the photographs. For all of the times I've...<a href="http://www.goodreads.com/review/show/43743792">more...</a>]]></body>
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</review>
    <review id="29427834">
  <user id="1402180">
    <name><![CDATA[Jeremy]]></name>
    <location><![CDATA[Syracuse, UT]]></location>        
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    <rating>4</rating>
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  <read_at></read_at>
  <date_added>Wed Aug 06 11:23:50 -0700 2008</date_added>
  <date_updated>Wed Aug 06 15:08:27 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Joe McNally is one of my favorite photographers. He’s shot covers for National Geographic, Newsweek, Time and Life Magazine. Though you may not recognize the name, I’m sure you’ve seen some of his photographs. He famously took the world’s largest polaroid camera to Ground Zero and took photo...<a href="http://www.goodreads.com/review/show/29427834">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/29427834?utm_medium=api]]></url>
</review>
    <review id="14784551">
  <user id="768870">
    <name><![CDATA[Billrogers]]></name>
    <location><![CDATA[Sidman, PA]]></location>        
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    <rating>4</rating>
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  <recommended_for><![CDATA[Photographers]]></recommended_for>
  <recommended_by><![CDATA[www.strobist.com]]></recommended_by>
  <read_at>Wed Feb 06 00:00:00 -0800 2008</read_at>
  <date_added>Wed Feb 06 20:00:38 -0800 2008</date_added>
  <date_updated>Thu Feb 07 07:29:05 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I recommend <u>The Moment It Clicks</u> to serious amateur photographers and to professional shooters. It is an excellent first effort for Joe McNally. Nevertheless, it does have several flaws.<br/><br/>Scott Kelby is listed as the Editor of this book, and his fingerprints are all over it. If you are fam...<a href="http://www.goodreads.com/review/show/14784551">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/14784551?utm_medium=api]]></url>
</review>
    <review id="50855796">
  <user id="1318278">
    <name><![CDATA[Allisonperkel]]></name>
    <location><![CDATA[Somerville, MA]]></location>        
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    <rating>3</rating>
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  <read_at>Sun Mar 29 00:00:00 -0700 2009</read_at>
  <date_added>Sun Mar 29 17:33:56 -0700 2009</date_added>
  <date_updated>Sun Mar 29 17:39:16 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I'm torn about this book - the photos are good and the descriptions of the thought process behind the works can be enlightening however there is a certain shallowness to the descriptions that leaves me wanting more than just the few tips sandwiched between the stories. <br/><br/>If you already kno...<a href="http://www.goodreads.com/review/show/50855796">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/50855796?utm_medium=api]]></url>
</review>
    <review id="40911974">
  <user id="382579">
    <name><![CDATA[Elizabeth]]></name>
    <location><![CDATA[Auburn, WA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/382579-elizabeth?utm_medium=api]]></url>
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    <rating>5</rating>
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  <read_at>Thu Dec 25 00:00:00 -0800 2008</read_at>
  <date_added>Thu Dec 25 21:33:02 -0800 2008</date_added>
  <date_updated>Fri Dec 26 23:30:51 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I got this for Christmas from my husband and read the entire thing that day.  Joe McNally is a master and this book is one of my favorite photography books so far.  I know that I'll read this over and over again, picking different sections to focus on, etc.  I really appreciate that Joe provides a s...<a href="http://www.goodreads.com/review/show/40911974">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/40911974?utm_medium=api]]></url>
</review>
    <review id="59844739">
  <user id="1536318">
    <name><![CDATA[Mark]]></name>
    <location><![CDATA[Las Vegas, NV]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1536318-mark?utm_medium=api]]></url>
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    <rating>4</rating>
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  <read_at>Wed Apr 01 00:00:00 -0700 2009</read_at>
  <date_added>Mon Jun 15 22:17:17 -0700 2009</date_added>
  <date_updated>Mon Jun 15 22:21:45 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[A fun book by one of the top professionals in the business, Joe McNally. It's a review of lots of different shots with personal comments about what can be learned from the different experiences. Not really a &quot;How To&quot; book, but interesting, nonetheless, especially for this amateur photograp...]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/59844739?utm_medium=api]]></url>
</review>
    <review id="54337573">
  <user id="891348">
    <name><![CDATA[Cynthia]]></name>
    <location><![CDATA[Portland, ME]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/891348-cynthia?utm_medium=api]]></url>
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    <rating>5</rating>
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  <read_at>Tue Jan 01 00:00:00 -0800 2008</read_at>
  <date_added>Wed Apr 29 04:07:47 -0700 2009</date_added>
  <date_updated>Wed Apr 29 04:09:01 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[For someone who is trying to think outside the box in regards to portrait photography, this is a fabulous book.  Plus, Joe is a wonderful writer--he doesn't seem to have a serious bone in his body!  Which makes for very fun reading, at the same time you are learning a lot.  ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/54337573?utm_medium=api]]></url>
</review>
    <review id="50940759">
  <user id="2169047">
    <name><![CDATA[Leone]]></name>
    <location><![CDATA[Livermore, CA]]></location>        
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    <rating>3</rating>
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  <date_added>Mon Mar 30 12:37:02 -0700 2009</date_added>
  <date_updated>Tue Apr 07 01:13:05 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I was a little disappointed in this book. I had expected it to be more instructive. It is a collection of wonderful photos and anecdotes that are very entertaining. If you approach the book as that it is very successful, but I believe there are other more instructive books on various techniques in p...<a href="http://www.goodreads.com/review/show/50940759">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/50940759?utm_medium=api]]></url>
</review>
    <review id="76913638">
  <user id="2877096">
    <name><![CDATA[Bradley]]></name>
    <location><![CDATA[Stockton, CA]]></location>        
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    <rating>4</rating>
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  <date_added>Fri Nov 06 08:20:20 -0800 2009</date_added>
  <date_updated>Fri Nov 06 08:21:29 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[One of the better photography coffee table books, I like how he describes how he took the pictures and some of the opportunities and challenges he had to work with.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/76913638?utm_medium=api]]></url>
</review>
    <review id="60706111">
  <user id="662480">
    <name><![CDATA[Anthony]]></name>
    <location><![CDATA[The United States]]></location>        
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    <rating>4</rating>
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  <read_at>Tue Feb 10 00:00:00 -0800 2009</read_at>
  <date_added>Mon Jun 22 18:01:36 -0700 2009</date_added>
  <date_updated>Mon Jun 22 18:03:37 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Joe knows! He's been there and done that and now he shares the stories. Not a comprehensive how-to but great little insights in Joe's entertaining and irreverent style.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/60706111?utm_medium=api]]></url>
</review>
    <review id="46517135">
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    <rating>5</rating>
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  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Mar 02 00:00:00 -0800 2009</read_at>
  <date_added>Mon Feb 16 09:18:57 -0800 2009</date_added>
  <date_updated>Mon Mar 02 08:51:28 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I LOVED this book. Makes you feel like you're following him around on assignments, getting the behind the scenes pass, learning the methods of a pro.  Some of it was still over my head, but it made me want to learn more about photography, especially lighting, which Joe rocks at!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/46517135?utm_medium=api]]></url>
</review>
    <review id="41795900">
  <user id="1853467">
    <name><![CDATA[Katie]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1853467-katie?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Jan 14 00:00:00 -0800 2009</read_at>
  <date_added>Sat Jan 03 20:55:43 -0800 2009</date_added>
  <date_updated>Mon Jan 19 15:16:56 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[What an incredible book! I loved looking at the photographs but I enjoyed the story behind each one even more. I'm just an amateur so a lot of the setups are way beyond my skill and equipment level, but I felt like I learnd a lot that will help me become a better photographer.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/41795900?utm_medium=api]]></url>
</review>
    <review id="62981351">
  <user id="1342487">
    <name><![CDATA[Becky]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1342487-becky?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="photography" />
      </shelves>
  <recommended_for><![CDATA[Photographers]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Jul 10 00:00:00 -0700 2009</read_at>
  <date_added>Fri Jul 10 19:02:31 -0700 2009</date_added>
  <date_updated>Fri Jul 10 19:04:41 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Some incredible photos in this book AND ideas on how to take them.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/62981351?utm_medium=api]]></url>
</review>
    <review id="43004946">
  <user id="1179480">
    <name><![CDATA[Rajesh]]></name>
    <location><![CDATA[Atlanta, GA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1179480-rajesh?utm_medium=api]]></url>
  </user>
    <rating>0</rating>
  <votes>0</votes>
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  <spoiler_flag>false</spoiler_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Wed Jan 14 07:38:42 -0800 2009</date_added>
  <date_updated>Wed Jan 14 07:39:14 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Wonderful book about how photographs are taken by a PRO.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/43004946?utm_medium=api]]></url>
</review>
    <review id="68653231">
  <user id="1651138">
    <name><![CDATA[Kevin]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1651138-kevin-connery?utm_medium=api]]></url>
  </user>
    <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="non-fiction" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue May 19 00:00:00 -0700 2009</read_at>
  <date_added>Mon Aug 24 00:11:05 -0700 2009</date_added>
  <date_updated>Mon Aug 24 01:23:49 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Lots of solid tips; lots of great photos]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/68653231?utm_medium=api]]></url>
</review>
    </reviews>
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