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The Small Big: Small Changes That Spark Big Influence
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it i
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Kindle Edition, 240 pages
Published
August 28th 2014
by Profile Books
(first published January 1st 2014)
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(showing 1-30)
The Small BIG: Small Changes that Spark Big Influence is a pretty good book on the topic of ethically persuading people to change their behaviour. Grounded in research and mixing discussion with examples, the book intrigued me enough that I jotted notes and my own ideas as I read. This is pretty rare these days for me, and a sign of how engaged I was.
Running quickly through my notes.
Changing people's environment can change their minds. Context is important.
Focus on similarities - shared identity ...more
Running quickly through my notes.
Changing people's environment can change their minds. Context is important.
Focus on similarities - shared identity ...more
I feel as though this book persuaded me to read it...touché persuasive book, touché.
I borrowed “The Small Big” from the library on audio. That wasn’t a good idea. “The Small Big” contains over 50 suggestions for how to present something in a more persuasive manner. Each of the suggestions is written up in a short chapter, with examples and with research described that illustrates the concept. Despite being chopped up in this way, I found the book quite readable due to the engaging topics covered. Part of the engagement comes about because some of the suggestions are not what I
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Small things can have big impacts. That's the theme of this book, and it largely delivers. We get 52 shortish chapters on a different aspect of persuasion.
Like this ... people are more likely to give money to a hurricane disaster appeal if the hurricane has the same name as them. Or if the name of the hurricane begins with the same letter as their name.
And to back it up each of these little nuggets is backed up with genuine research. Scientific research. By blokes with white coats and pens in th ...more
Like this ... people are more likely to give money to a hurricane disaster appeal if the hurricane has the same name as them. Or if the name of the hurricane begins with the same letter as their name.
And to back it up each of these little nuggets is backed up with genuine research. Scientific research. By blokes with white coats and pens in th ...more
Mostly rehashes other books. Seemed focused on business
I just finished THE SMALL BIG yesterday and have already implemented one of the 52 ideas today. I have plans to use another idea later today, and I’ll still be implementing these ideas tomorrow and the next day. Here’s my advice: buy this book and keep it near your desk.
Similarly-themed books feature studies done by other scientists—which is cool—but there was a surprising amount of research conducted by the authors themselves. The intimate feel of the self-conducted research and their writing m ...more
Similarly-themed books feature studies done by other scientists—which is cool—but there was a surprising amount of research conducted by the authors themselves. The intimate feel of the self-conducted research and their writing m ...more
Good reinforcement to read after Cialdini's prior books, Influence and Yes! My notes:
* People have an affinity for their name and even their first initial. Use their names more often in outreach and when you want a response
* Focus on finding uncommon commonalities to build rapport. Instead of asking someone's favorite TV show, ask for their top 5 and find the commonalities to get to more uncommon ones.
* In BD, don't isolate your accounts to one point of contact; invite others in your firm to ...more
* People have an affinity for their name and even their first initial. Use their names more often in outreach and when you want a response
* Focus on finding uncommon commonalities to build rapport. Instead of asking someone's favorite TV show, ask for their top 5 and find the commonalities to get to more uncommon ones.
* In BD, don't isolate your accounts to one point of contact; invite others in your firm to ...more
Takes the principles of the book Influence by the same author (concerned with the science of persuasion) and presents them in 'bite size' chapters that explain how small changes can lead to big changes in results because of these principles (hence the title). The book is fairly interesting to read but I think Influence captures the principles better and makes a far more poignant and in depth case for how and why these principles work.
Overall worth a read but I felt the small chapters don't reall ...more
Overall worth a read but I felt the small chapters don't reall ...more
I received this book free from Firstreads. I was interested in looking at this book for a look at how to change people's mindsets, but it did not really discuss that on a large scale, only how to change small things that could affect things like your productivity or the productivity of those you work with or who work for you. It was an interesting look at the psychology of changing people's minds or thoughts with small switches that can have big results. I enjoyed reading it and I think it is so
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It is often not big changes, but small ones, that spark big influence in our lives. If ever there were small things that you could potentially achieve you extraordinary results, you ought to read this book. This book has the potential to impact your daily life by bringing in the minimal changes and achieving remarkable outcomes...
Do you already follow some of them?
Read on..
"The Small BIG" by Steve J Martin / Noah J Goldstein and Robert B Cialdini is an awesome read. There are 52 small changes m ...more
Do you already follow some of them?
Read on..
"The Small BIG" by Steve J Martin / Noah J Goldstein and Robert B Cialdini is an awesome read. There are 52 small changes m ...more
This isn't really a book, it's more a toolkit. There's lots of interesting human psychology principles, and if you enjoy behavioral economics you'll like this book. But it's a tedious read, one study after another, 53 in all. It's like they wanted to showcase every study that's ever been done. There's not enough theory, just studies and evidence.
May 27, 2017
Always Reading
rated it
really liked it
Shelves:
behavioral-economics,
avaiable-on-hoopla
Notes to self: read again and make check lists
Ada beberapa model pendekatan untuk sebuah ajakan atau imbauan. Salah satu yang umum dipakai yaitu dengan cara menyampaikan sebanyak mungkin informasi atau gagasan terkait. Semakin kaya informasi, semakin kuat daya magis nya untuk mengajak (mempengaruhi). Pada akhirnya orang akan terpengaruh untuk mengambil keputusan. Namun apakah semudah itu orang lain akan mengikuti apa yang kita inginkan? Jawabannya tergantung dari konteks informasi yang di sajikan–terlepas dari faktor di luarnya.
Mengingat ...more
Mengingat ...more
There are almost too many case studies in here to make his feel very in-depth. However, it's useful as a workbook or exercise. Using it as a companion to my work sheds new light on some persuasion already in play.
I have earlier read few such books on behavior and habits and how altering them can benefit you. This books joins the ranks of those top books. The best thing about this book is its simplicity or the simplicity of the methods or changes suggested, which can be implemented by anyone. If you are a sales rep, a computer professional, HR executive or an entrepreneur. These “pearls of wisdom” can help you in all walks of life. Although the authors can’t be credited for all these findings (and they gi
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Highlights:
1. Meetings: leader speaks last, solicit ideas from others; checklist; reflect- write- share. Seating arrangements (circular vs square).
2. Structured set-up: small change to show progress (different color pills for the different phases of protocol)
3. Incentives: losing is more persuasive. Separate incentives into categories, miss out (2 distinct).
4. Small Touch: physical touch can create emotional connection w/ retail object.
5. Peak end effect - decide how you feel. Focus on the who ...more
1. Meetings: leader speaks last, solicit ideas from others; checklist; reflect- write- share. Seating arrangements (circular vs square).
2. Structured set-up: small change to show progress (different color pills for the different phases of protocol)
3. Incentives: losing is more persuasive. Separate incentives into categories, miss out (2 distinct).
4. Small Touch: physical touch can create emotional connection w/ retail object.
5. Peak end effect - decide how you feel. Focus on the who ...more
The book was very interesting, it including research on changing a few words in tax collection letters can have a significant increase in collection rates. Similar principles can be applied to encourage people to reduce their energy usage.
A lot of the techniques were sales focused. I would certainly re-read some of the chapters if I was about to launch a product to enhance my conversions.
There are a few techniques that may be useful in an office environment to improve the uptake of new directive ...more
A lot of the techniques were sales focused. I would certainly re-read some of the chapters if I was about to launch a product to enhance my conversions.
There are a few techniques that may be useful in an office environment to improve the uptake of new directive ...more
A collection of interesting studies ,in the global world that can be applied to many cases.Yet some of the studies dwell on tactics used in commerce since the start of human interactions and is applied instinctively for years passed down from generation to generation . Some of the samples were repetitive (donations to collages ) ,made me wonder about the credibility of all these collages .....
And if any of you have been to an Indian or Turkish carpet shop , first you are welcomed inside ,seated ...more
And if any of you have been to an Indian or Turkish carpet shop , first you are welcomed inside ,seated ...more
I have a bit mixed feelings about this one.
On one hand it's interesting collection of scientific studies on influencing other people actions and behaviors (not sure how Cialdini fits into this though.. it was not his research, he just gathered the data?) and I even started considering them in various situations.
On the other hand the author trapped himself in this Small-Big concept. The Small Changes should implement a Big influence.. and so the chapters on each Change were made very short - co ...more
On one hand it's interesting collection of scientific studies on influencing other people actions and behaviors (not sure how Cialdini fits into this though.. it was not his research, he just gathered the data?) and I even started considering them in various situations.
On the other hand the author trapped himself in this Small-Big concept. The Small Changes should implement a Big influence.. and so the chapters on each Change were made very short - co ...more
I really enjoyed The Small B!g: Small Changes That Spark Big Influence. As the title suggests, it is about influencing people – motivating them, and yourself, to change behaviour, providing useful examples - ideas or techniques and how they were/are applied. It is an easy to read book – the book is organized into 52 short chapters, which, in itself motivated me to pick it up to read when I only had 5-10 minutes to read something. As the chapters are titled as to a situation in where you might wa
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This was one of Fortune magazine's recommended books for 2014, but I think anyone interested in why people do the things they do and/or how to convince people to do better things would be terribly interested in this book. It has over 50 very short chapters, and each one gives you a small change one can make in wording or presentation that increases the effectiveness of a persuasive attempt. Each short chapter gave me something to think about, which I did before beginning the next chapter.
I am a ...more
I am a ...more
I just finished this book today. Most of it just builds on ideas previously documented in Robert Cialdini's bestselling behavioural psychology book "Influence - the psychology of Persuasion". It may leave readers wondering what unmentioned behavioral psychology trait Cialdini is relying on in knowing fans will buy it anyway. Still, it's nicely written and there are enough new "Aha!" moments in it about how marketers manipulate consumers to make it worthwhile. If you want to find out why I starte
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Fast paced of small changes of 52 chapters that will impact your life to big differences. I know the size of the book is intimidating but don't give up just yet. What I like about it the authors show you how to use what they researched and documented. Well researched did I mentioned that? Change your behavior, self change and motivation. Procrastination, what? Lessons, yes! Motivation I believe is the key factor and of course the latest research and background ideas, and principles which this bo
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I just finished reading this book.
The book offers 52 small changes in the form of different scenarios and techniques that can have big impacts on persuading friends, family members, coworkers or anyone in different situations like home or work environment.
My personal thought on small big is that, there are good contents in this book but unless I use it in my everyday life i wont be able to habitualize them and as time passes I will get back to the default mode of doing things which is not in l ...more
The book offers 52 small changes in the form of different scenarios and techniques that can have big impacts on persuading friends, family members, coworkers or anyone in different situations like home or work environment.
My personal thought on small big is that, there are good contents in this book but unless I use it in my everyday life i wont be able to habitualize them and as time passes I will get back to the default mode of doing things which is not in l ...more
I love books like this. It's broken up into small 3-4 page chapters that summarize a behavioral study and conclude with practical advice on how the reader can use this information. I took tons of notes.
It covers a wide range of material, including how the shape of a table or size of a room affects your state, error management training, negotiation techniques, pricing, and where to sit at a table.
It covers a wide range of material, including how the shape of a table or size of a room affects your state, error management training, negotiation techniques, pricing, and where to sit at a table.
“Small is most certainly the new big“, what I liked the most about this book is how daily and small changes can lead you to be more persuasive, the simple fact of saying your interlocutor name at the end of the sentence, or change your posture.
It is the type of book you have to keep close to you, because you certainly going to look at it from time to time, in accordance with what are your needs.
It is the type of book you have to keep close to you, because you certainly going to look at it from time to time, in accordance with what are your needs.
An excellent read. I did a lot of underlining in this book. It was fun to see that some marketing techniques I've used for 30 years have a foundation in science, meaning my gut has been right a few times. There were several ideas that I'd read about before, but others were new and interesting to me. At least a few of the ideas will affect my firm's marketing going forward.
The book is written in a very approachable style, making for a fun read.
The book is written in a very approachable style, making for a fun read.
Interesting stuff. Never realized how our typical decision making works and how people and companies knowingly or unknowingly employ the effective tactics of extracting compliance out of us in everyday life.
Was expecting this to be a block buster like Influence by Dr Robert B Childiani but was somehow not as great (though Bob is one of the authors).
The ending by a bonus chapter, to demonstrate the peak-end rule, was fun and insightful. Will keep this in mind.
Was expecting this to be a block buster like Influence by Dr Robert B Childiani but was somehow not as great (though Bob is one of the authors).
The ending by a bonus chapter, to demonstrate the peak-end rule, was fun and insightful. Will keep this in mind.
Bite-size chapters that amusingly detail studies which reveal our (human) behavioral tendencies. There is a pile of evidence that makes one wonder why we humans are the way we are. None of the experiments proved to influence 100% of a group in a particular way, so this book is more about sharing technique (as applied to business) to beat the odds. Perhaps in 100 years, we'll know the neuroscience behind why most people respond to something in one way and a few do something different.
I enjoyed the short chapters in this book.I felt like the first half of the book was full of important information that would help me in my work with other people.The second half of the book was much more business-oriented talking about selling actual items to consumers or other money-driven endeavors. I felt like this is a book that I would have read for a college course and I wanted to take a highlighter to it at some points.
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Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million ...more
More about Robert B. Cialdini...
His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million ...more
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“Regardless of whether you’re trying to convince someone to support your favorite charity, eat healthier, switch their business from their current supplier to your firm, or just adopt a new way of working at the office, one of the most common explanations for lack of persuasive success is also one of the simplest: People recognize they should change their behavior, but they just don’t feel like doing it right now.”
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“Following the crowd is not an action that is simply fueled by a need to keep up with the Joneses. It is more fundamental than that, striking at the heart of three simple, yet powerful, underlying human motivations: the motivation to make accurate decisions as efficiently as possible, the motivation to affiliate with and to gain the approval of others, and the motivation to see oneself in a positive light.”
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