Go It Alone!
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Go It Alone!

3.37 of 5 stars 3.37  ·  rating details  ·  75 ratings  ·  14 reviews
There is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportunity to do what you do best every day?" only 20 percent of nearly 2 million employees said yes. It is no wonder that 56 percent of all Americans dream of starting their own busi...more
Unknown Binding, 240 pages
Published October 26th 2004 by HarperBusiness (first published 2004)
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Apr 20, 2011 Chris rated it 3 of 5 stars
Recommends it for: Entrepreneurs
Bruce Judson explains how an individual can create his own business without the need of anyone else, except for lawyers and accountants, to create and run a personal business. His method of execution is all about outsoucing your business needs to either other businesses that specialize in the serice or software programs. These are software programs that are called, ASP (Application Service Providers) and their job is to perform all the needed work that a group of people would do.

The structure of...more
Lanre Dahunsi
"You are more likely to succeed if you superbly execute a superbly mediocre idea than if you execute a superb idea in a mediocre way."

Go It Alone Entrepreneur:He is filled with enthusiasm and knows that he needs to keep reinventing the business.

The bias for a go it alone entrepreneur must be that all possible activities are automated or otherwise outsourced unless there is absolutely no other choice, which makes it a core activity.

If you eventually decide to perform a specific function, you shou...more
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Although I took one good piece of information from this book that will be useful, it wasn't something that I hadn't already read or learned. This book simply re-triggered that message.

I agree with Michael:
"It's not a bad book, but this book is for those who want to sell rocks, not mountains. It is also very, very basic while at the same time being far too verbose. It lacks a large degree of original thought and in places becomes a menagerie of quotes and shallow anecdotes."
Matthew Bradley
This book was not for me. It's not a bad book, but this book is for those who want to sell rocks, not mountains. It is also very, very basic while at the same time being far too verbose. It lacks a large degree of original thought and in places becomes a menagerie of quotes and shallow anecdotes.

This is the slightly diluted pancake syrup of business books: not entirely unpalatable, but you'd be more satisfied if you ate maple syrup with your Belgian waffles instead.
This book was written by a professor at the Yale School of Management. He has been a successful entrepreneur as well. I really like the principles he discusses in this book. The title pretty well summarizes what he talks about throughout. He stresses the importance of finding what you are good at and focusing on that. In other words, outsource all the rest. He argues that you should strive to succeed in business by maintaining a lean infrastructure.
Extremely helpful book about building your own business in the internet age. He says outsource everything and focus on your core skills. With the advent of the internet, you do not need to be your own back office. There are accounting, legal, marketing, and other services online to which you can outsource these responsbilities - and they are cheap or even free!
Matungoe Matungoe
Gives a quick and dirty overview of building a sustainable thriving one man business that is flexible and scaleable; and that leverages your skills as an entrepreneur while the rest is done by specialists and experts
Will Harvey
Apr 01, 2007 Will Harvey rated it 5 of 5 stars  ·  review of another edition
Recommends it for: Anyone wanting to start a business
This guy has a lot of practical advice. I seem to get something out of the book every time I pick it up. The author has started several business and is a business school prof as well.
Fair. Halfway through, there are a few interesting bits, but there is lots of confirmation bias from Judson's own life and fanaticism about classic stories.

Umar Ghumman
The books offers some interesting insight but is focused on tech start ups. I would recommend it to someone starting his own website or e-business
Great book. ASP focus and outsourcing principles really stand out, as well as the idea that you don't need tons of employees to be a success.
Lori Grant
A should-read book on entrepreneurship for knowledge workers and aspiring entrepreneurs.
Basic principles of concentrating on what you do best.
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