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Go It Alone!: The Secret to Building a Successful Business on Your Own
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Go It Alone!: The Secret to Building a Successful Business on Your Own

3.84  ·  Rating Details ·  504 Ratings  ·  20 Reviews
There is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportunity to do what you do best every day?" only 20 percent of nearly 2 million employees said yes. It is no wonder that 56 percent of all Americans dream of starting their own busi ...more
Hardcover, 240 pages
Published October 26th 2004 by HarperBusiness (first published 2004)
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Chris
Mar 08, 2011 Chris rated it liked it
Recommends it for: Entrepreneurs
Bruce Judson explains how an individual can create his own business without the need of anyone else, except for lawyers and accountants, to create and run a personal business. His method of execution is all about outsourcing your business needs to either other businesses that specialize in the service or software programs. These are software programs that are called, ASP (Application Service Providers) and their job is to perform all the needed work that a group of people would do.

The structure
...more
Nicholas
Jul 10, 2009 Nicholas rated it really liked it  ·  review of another edition
Shelves: business
This review has been hidden because it contains spoilers. To view it, click here.
Lanre Dahunsi
"You are more likely to succeed if you superbly execute a superbly mediocre idea than if you execute a superb idea in a mediocre way."

Go It Alone Entrepreneur:He is filled with enthusiasm and knows that he needs to keep reinventing the business.

The bias for a go it alone entrepreneur must be that all possible activities are automated or otherwise outsourced unless there is absolutely no other choice, which makes it a core activity.

If you eventually decide to perform a specific function, you shou
...more
David Brown
Go It Alone is a book that offers ideas for those who would like to capitalize on their own individual abilities without the need for developing an organization. Bruce Judson offers advice for creating your own business with very little capital and no permanent employees.

I was drawn to this book because I believe in the power of individuals. The author promotes the idea that with the latest technology and available service applications it is possible for an individual to operate in some ways lik
...more
Matthew Bradley
Apr 04, 2013 Matthew Bradley rated it did not like it  ·  review of another edition
Shelves: abandoned
This book was not for me. It's not a bad book, but this book is for those who want to sell rocks, not mountains. It is also very, very basic while at the same time being far too verbose. It lacks a large degree of original thought and in places becomes a menagerie of quotes and shallow anecdotes.

This is the slightly diluted pancake syrup of business books: not entirely unpalatable, but you'd be more satisfied if you ate maple syrup with your Belgian waffles instead.
Yasheve
Jul 06, 2013 Yasheve rated it it was ok  ·  review of another edition
Although I took one good piece of information from this book that will be useful, it wasn't something that I hadn't already read or learned. This book simply re-triggered that message.

I agree with Michael:
"It's not a bad book, but this book is for those who want to sell rocks, not mountains. It is also very, very basic while at the same time being far too verbose. It lacks a large degree of original thought and in places becomes a menagerie of quotes and shallow anecdotes."
Sam
Jun 17, 2008 Sam rated it really liked it  ·  review of another edition
This book was written by a professor at the Yale School of Management. He has been a successful entrepreneur as well. I really like the principles he discusses in this book. The title pretty well summarizes what he talks about throughout. He stresses the importance of finding what you are good at and focusing on that. In other words, outsource all the rest. He argues that you should strive to succeed in business by maintaining a lean infrastructure.
Laura
Oct 29, 2008 Laura rated it really liked it  ·  review of another edition
Extremely helpful book about building your own business in the internet age. He says outsource everything and focus on your core skills. With the advent of the internet, you do not need to be your own back office. There are accounting, legal, marketing, and other services online to which you can outsource these responsbilities - and they are cheap or even free!
Tim Brown
Dec 24, 2015 Tim Brown rated it really liked it  ·  review of another edition
Great book with a realistic view on start-ups. The author has a large emphasis on outsourcing as many aspects of the business as you can and focusing your attention on your unique talents and strengths
Chidi
Gives a quick and dirty overview of building a sustainable thriving one man business that is flexible and scaleable; and that leverages your skills as an entrepreneur while the rest is done by specialists and experts
Allison
This book had some helpful ideas I wasn't familiar with (the 60% rule, for example). I do agree with the reviewers who found it repetitive. The concept of using ASPs or outside contractors that are basically "good enough" was interesting.
Martha
Basic principles of concentrating on what you do best.
Tiago
Sep 18, 2012 Tiago rated it it was amazing  ·  review of another edition
Great book. ASP focus and outsourcing principles really stand out, as well as the idea that you don't need tons of employees to be a success.
Julian Munds
Jan 24, 2017 Julian Munds rated it did not like it
I go 70 pages in and felt past the point of "Do extreme outsourcing" Knudson has little to offer. It's a go nowhere book.
Vasu
This is very good book for "go-it-alone" entrepreneur with less capital and complete out-sourcing model for individual person. Myth of "Venture capital" has been explained clearly.
Umar Ghumman
The books offers some interesting insight but is focused on tech start ups. I would recommend it to someone starting his own website or e-business
Will Harvey
Apr 01, 2007 Will Harvey rated it it was amazing  ·  review of another edition
Recommends it for: Anyone wanting to start a business
This guy has a lot of practical advice. I seem to get something out of the book every time I pick it up. The author has started several business and is a business school prof as well.
Benjamin
Fair. Halfway through, there are a few interesting bits, but there is lots of confirmation bias from Judson's own life and fanaticism about classic stories.

Maria Perbina
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Feb 27, 2015
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Chris
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May 16, 2008
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