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Accidental Branding: How Ordinary People Build Extraordinary Brands

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3.59  ·  Rating Details ·  44 Ratings  ·  13 Reviews
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doi ...more
Hardcover, 212 pages
Published March 1st 2008 by John Wiley & Sons
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Ietrio
Jun 14, 2016 Ietrio rated it did not like it
Shelves: junk
What a waste of paper! An uninspired journalist had an idea: get to known people. That act seems to be a magical item any no name journalist lacks. Skills seem to be secondary. So David goes and meets these people. He has some dull and uninspired talks. And that is about it.

To make thing worse, somebody in the editorial team had an inspiring idea: let's make the title catchy. Only this is a lie. The people featured in these pages don't have any idea of how they have built their brands. But at le
...more
Toni Conn
Oct 01, 2016 Toni Conn rated it it was amazing
The stories in the book show you that it takes hard work, and a little bit of luck, to turn an ordinary business into a big one.

The main theme here is that the business owner is the customer. If you created your business to solve a problem you and your friends have then these stories are just like yours.

This book covers both sides of entrepreneurship: those who want to be an entrepreneur forever and those who help their baby grow up and then let it live its own life.
David Roberg
Mar 01, 2016 David Roberg rated it really liked it
Shelves: leadership
Accidental Branding is a fun and simple read that tells the story of some of my favorite brands and their founders.

Vinjamuri starts off quickly with his six rules of branding - Do sweat the small stuff, Pick a fight, Be your own customer, Be unnaturally persistent, Build a myth, and Be faithful. He then weaves these rules into stories about entrepreneurs who built great brands such as Cliff Bar, Columbia Sportswear, Burt's Bees, and Baby Einstein. I found all the stories interesting. At one poin
...more
Sheryl
Jul 13, 2008 Sheryl rated it really liked it
Recommends it for: anyone interested in marketing or branding
What hooked me on this book is the fantastic Chapter 2, in which author David Vinjamuri presents six rules successful branders and entrepreneurs tend to utilize on a consistent basis. The seven remaining chapters of the book each detail a success story that supports these six rules, and they are case studies of familiar/well-known brands like J. Peterman, craigslist, Burt's Bees, and more. One of the best aspects of this book is its easy readability. This book isn't a dry textbook style read, ...more
Stacie
May 10, 2015 Stacie rated it really liked it
Accidental Branding presents a series of case studies highlighting companies and their founders who have encountered overwhelming success from surprising circumstances. The recurring characteristics of these entrepreneurs from companies like Burt's Bees, Columbia Sportswear and craigslist include risk-taking, authenticity, determination, fearlessness, attention to detail, creativity and, in most cases, great timing and little magic. Vinjamuri emphasizes the importance of a great company story an ...more
Kristina
May 15, 2008 Kristina rated it liked it
The personal interviews that the author has with the leaders of these innovative companies is a fresher take on the standard "how to succeed in business" book. The book's advice sums to 1) know your product and/or customer 2) be "hungry" as you competition very well may be 3) be detail oriented. Most of these business people started with making a product to solve a problem of their own (i.e. Craigslist, Clif Bar, Baby Einstein, etc.) yet others were motivated out of necessity and hunger ...more
Lain
Dec 27, 2007 Lain rated it liked it
I really was looking forward to reading this book. It had great promise. However, the "case studies" weren't particularly provocative or insightful. And there was too much extraneous info (I really don't care what the author ordered when he went out to eat with Craig of craigslist.org). With all the in-depth interviews and access that Vinjamuri had, his takeaways were disappointing. Too much blather, not enough analysis.
Lauren
Nov 13, 2014 Lauren rated it really liked it
Very inspiring. Much of the successful accidental brand-building featured in this book involved sacrifice, hands-on knowledge of customer problems (due to personal experience), hard work, and passion.
Rick Austin
Great read and wonderful stories of those that built "accidental brands". Shows you the importance of focus and keeping your sights on our customers. Great inspiration that each of us has the capacity for greatness if we find our passion and listen to those we are providing for.
Courtney
May 15, 2009 Courtney rated it really liked it
I found this book terribly interesting. Maybe it's because I'm a nerd? I don't know, but it was a pretty good story, if you're interested in entrepreneurs and stuff :)
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Aug 05, 2014 Ally rated it really liked it
Bit repetitive, but interesting stories nonetheless.
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