false http://photo.goodreads.com/books/1172881535m/227856.jpg 227856 1 Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or &#8211; more sensitively &#8211; the steady rise of floral roadside tributes to traffic accident victims from complete strangers? Unless you have a good explanation of mass behaviour, you&#8217;ll have little chance of altering it. <p> <i>Herd</i> reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being. With a host of examples from Peter Kay and urinal etiquette to Apple and Desmond Tutu, Mark Earls offers the most new radical, controversial and significant new theory of consumer behaviour in a generation. <p> "At one level a profoundly simple and important idea, that just happens to overturn everything we thought we knew about marketing to the individual."<br> &#8212;Adam Morgan, Founder, Eatbigfish <p> "Mark Earls helps us see clearly that we need to re-write the rules and provides us with a playbook for doing so. Are you ready for the &#8216;we&#8217; revolution?"<br> &#8212;Ed Keller, CEO, The Keller Fay Group <p> "Herd is a dazzling, nutrient-rich read that urged me to see afresh the big underlying forces driving media behaviour and why they especially matter now."<br> &#8212;David Abraham, EVP, The Learning Channel <p> "As important to read as Malcolm Gladwell and Adam Morgan were. I cannot recommend it highly enough unless you are a luddite or an ostrich."<br> &#8212;Mark Sherrington, Global Brands Director, SABMiller <p> "Read this book. Think about it. If you&#8217;re going to be any good at your job in the next 20 years then you need to questions your assumptions about how stuff works."<br> &#8212;Russell Davies, Founder, Open Intelligence Agency 220695 6 4 2007 Herd: How to Change Mass Behaviour by Harnessing Our True Nature total:15|5:5|4:4|3:4|2:2|1:0| 15 57 32 2 2 0 false true Mon Jan 05 00:00:00 -0800 2009 Thu Oct 23 14:08:50 -0700 2008 Sat Jan 10 21:25:42 -0800 2009
The tv industrial complex was never the natural way that information spread through the population. It was always word of mouth. But with traditional advertising going down the tubes we are reverting the WOM. People think that it is some new buzz...more...]]> 5 0 false false Fri Jun 01 00:00:00 -0700 2007 Sat Jun 30 01:54:55 -0700 2007 Thu Nov 15 02:51:35 -0800 2007 more...]]> 5 0 false false Sun Nov 15 10:04:16 -0800 2009 Sun Nov 15 10:04:16 -0800 2009 2 0 false false Sat Sep 05 09:59:08 -0700 2009 Sat Sep 05 09:59:08 -0700 2009 0 0 false false Sun Aug 02 08:59:55 -0700 2009 Sun Aug 02 08:59:55 -0700 2009 0 0 false false Mon May 18 18:43:30 -0700 2009 Mon May 18 18:43:30 -0700 2009 0 0 false false Thu May 14 16:01:47 -0700 2009 Thu May 14 16:01:47 -0700 2009 0 0 false false Thu Apr 30 19:50:55 -0700 2009 Thu Apr 30 19:50:55 -0700 2009 0 0 false false Fri Apr 03 09:28:51 -0700 2009 Fri Apr 03 09:29:02 -0700 2009 0 0 false false Tue Mar 31 06:40:43 -0700 2009 Tue Mar 31 06:40:43 -0700 2009 4 0 false false Mon Jul 06 00:21:02 -0700 2009 Fri Feb 27 14:19:05 -0800 2009 Mon Jul 06 00:21:02 -0700 2009 0 0 false false Sat Jan 31 11:30:43 -0800 2009 Sat Jan 31 11:35:34 -0800 2009 0 0 false false Sat Jan 17 09:11:10 -0800 2009 Sat Jan 17 09:11:10 -0800 2009 0 0 false false Mon Dec 08 07:54:21 -0800 2008 Mon Dec 08 07:54:21 -0800 2008 0 0 false false Thu Oct 30 06:45:18 -0700 2008 Thu Oct 30 06:45:30 -0700 2008 0 0 false false Mon Oct 27 07:10:36 -0700 2008 Mon Oct 27 07:10:38 -0700 2008 3 0 false false Sun Oct 26 12:15:18 -0700 2008 Sun Oct 26 12:15:18 -0700 2008 3 0 false false Thu Oct 02 10:18:45 -0700 2008 Wed Jan 07 17:46:04 -0800 2009 0 0 false false Mon Jul 14 08:08:21 -0700 2008 Mon Jul 14 08:08:21 -0700 2008 5 0 false false Fri Jul 11 07:58:48 -0700 2008 Fri Jul 11 07:58:48 -0700 2008 http://www.goodreads.com/book_link/follow/8?book_id=227856