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Human Inference
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Human Inference

4.5 of 5 stars 4.50  ·  rating details  ·  4 ratings  ·  1 review
Hardcover, 352 pages
Published February 1st 1980 by Prentice Hall
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Steven Peterson
The authors explore how humans use decision making shortcuts (otherwise referred to as "heuristics"). Over time, humans, according to the authors, humans have developed decision making shortcuts to make decisions in (what another theorist calls) "fast and frugal ways."

Example? "The vividness criterion." Here, we use dramatic examples to shape our decisions. This is otherwise referred to as the "fallacy of the dramatic illustration." People often do not think through whether the dramatic instance
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