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This Means This, This Means That: A User's Guide to Semiotics

3.79  ·  Rating Details ·  135 Ratings  ·  15 Reviews
Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes themyste ...more
Paperback, 176 pages
Published October 4th 2007 by Laurence King Publishing
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Al Bità
Jan 05, 2011 Al Bità rated it really liked it
This is a rather painless way of introducing oneself to the world of Semiotics. A lot of effort has been made in the design of the book (it looks great), and can even function as a coffee-table book... It appears to be designed to appeal to the Art world; but Semiotics is more than that alone. The text is presented in simple questions for the reader which help redirect our mental preconceptions, and an answer is then provided on the very next page.

Semiotics can be considered as the granddaddy of
...more
Ryan
Apr 03, 2010 Ryan rated it liked it
Shelves: read-in-2010
This Means This, This Means That is an introduction to Semiotics, and appropriately enough, was the first book I have read on the subject.

The layout of the book goes a long way in making the information approachable: individual ideas or questions are presented on right-hand pages, then explored in more depth on the following left-hand page. This call-and-response method was really effective, providing a perfect pace for digesting the book in small chunks.

The trouble this this book — and maybe th
...more
Tara Brabazon
Aug 04, 2011 Tara Brabazon rated it really liked it
What a fascinating and unexpected book. I am often underwhelmed by textbooks. Semiotics textbooks are the confirmation of that principle. However this was an unusual and incredible effective introduction and guide through semiotics.

It is an ideal book for any university library servicing media, communication and cultural studies programmes. It is useful for teachers because of its unusual and effective presentation. For visual learners, and there are many of them in every classroom, this is the
...more
Harvey
Jun 24, 2013 Harvey rated it really liked it
- Semiotics is the science of signs
- signs are amazingly diverse: from the simple road signs that point to a destination, to smoke that warns us of a fire, to the culturally-conditioned symbols buried deep within art and literature
- this introductory book presents 75 semiotic concepts, using practical examples, of how meaning is made in contemporary culture
- an easy introduction to an abstract science
Sara
Mar 25, 2016 Sara rated it it was amazing
This was definitely not the first book I'd read on semiotics; however, it probably should have been . . . Maybe. I don't know. In a way this book was like a relief. It sorted out some of the murky stuff that I had been wading through. It cleared a few things up for me, and I feel excited to jump back into heavier reading. Semiotics is a lot of fun, and this is definitely a book for a dilettante. . . Which I am . . .
H.d.
Oct 06, 2013 H.d. rated it really liked it
Shelves: design, semiótica
Ótima abordagem para uma introdução à semiótica. Para varias situações será o suficiente para um crescimento pessoal, ou como referência para consulta. E se você tiver interesse/curiosidade o livro indica uma ótima bibliografia.
Lenora
Dec 15, 2009 Lenora rated it it was amazing
I usually don't enjoy textbooks, but this book was absolutely amazing. It greatly helped my understanding and participation in my design foundations class, and I recommend it to anyone with even a passing interest in design. It's simple and extremely visual.
Michael Goglia
Michael Goglia rated it it was amazing
Feb 16, 2015
Eepman
Apr 30, 2011 Eepman rated it liked it

Sorry, Marly, I finished another one!!!
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Dec 08, 2015 Andrea rated it really liked it
I use this book with my 8th Grade Art Class a bit, very helpful to show examples (lots of images!).
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