Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, ...
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reviews
Aug 04, 2011
Tara
rated it: 
What a fascinating and unexpected book. I am often underwhelmed by textbooks. Semiotics textbooks are the confirmation of that principle. However this was an unusual and incredible effective introduction and guide through semiotics.
It is an ideal book for any university library servicing media, communication and cultural studies programmes. It is useful for teachers because of its unusual and effective presentation. For visual learners, and there are many of them in every clas More...
It is an ideal book for any university library servicing media, communication and cultural studies programmes. It is useful for teachers because of its unusual and effective presentation. For visual learners, and there are many of them in every clas More...
Jan 05, 2011
Al
rated it:
This is a rather painless way of introducing oneself to the world of Semiotics. A lot of effort has been made in the design of the book (it looks great), and can even function as a coffee-table book... It appears to be designed to appeal to the Art world; but Semiotics is more than that alone. The text is presented in simple questions for the reader which help redirect our mental preconceptions, and an answer is then provided on the very next page.
Semiotics can be considered as the g More...
Semiotics can be considered as the g More...
Apr 03, 2010
Ryan
rated it: 
This Means This, This Means That is an introduction to Semiotics, and appropriately enough, was the first book I have read on the subject.
The layout of the book goes a long way in making the information approachable: individual ideas or questions are presented on right-hand pages, then explored in more depth on the following left-hand page. This call-and-response method was really effective, providing a perfect pace for digesting the book in small chunks.
The trouble this More...
The layout of the book goes a long way in making the information approachable: individual ideas or questions are presented on right-hand pages, then explored in more depth on the following left-hand page. This call-and-response method was really effective, providing a perfect pace for digesting the book in small chunks.
The trouble this More...
Dec 15, 2009
Lenora
rated it: 
I usually don't enjoy textbooks, but this book was absolutely amazing. It greatly helped my understanding and participation in my design foundations class, and I recommend it to anyone with even a passing interest in design. It's simple and extremely visual.
Dec 01, 2009
Naxa
rated it:
A good introduction to the subject and further goes on to show you how you can apply semiotics to every day life. Very nice book, well written and well put together. All the pictures correspond well to the idea they're trying to convey.
Jul 31, 2010
Sarah
rated it: 
This book is an easy introduction to some of the questions the field of semiotics addresses.
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