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Ten Deadly Marketing Sins: Signs and Solutions

3.82  ·  Rating Details  ·  265 Ratings  ·  14 Reviews
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing ...more
Hardcover, 152 pages
Published April 2nd 2004 by John Wiley & Sons (first published 2000)
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Patrik Hallberg
May 06, 2013 Patrik Hallberg rated it really liked it
Shelves: business
Surprisingly good. This short book takes just a couple of hours to read and list 10 marketing sins and how to solve them.
The ten sins are:
1) Your Company Is Not Sufficiently Market Focused and Customer Driven
2) Your Company Does Not Fully Understand Its Target Customers
3) Your Company Needs to Better Define and Monitor Its Competitors
4) Your Company Has Not Properly Managed Its Relationships with Its Stakeholders
5) Your Company Is Not Good at Finding New Opportunities
6) Your Companys Marketi
...more
Elena
Apr 03, 2014 Elena rated it really liked it
This review has been hidden because it contains spoilers. To view it, click here.
Leader Summaries
Aug 04, 2014 Leader Summaries rated it it was amazing
Desde Leader Summaries recomendamos la lectura del libro Los 10 pecados capitales del marketing, de Philip Kotler.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, gestionar marcas y posicionamiento, atraer y retener a los clientes.
En el siguiente enlace tienes el resumen del libro Los 10 pecados capitales del marketing, Las diez deficiencias clave de la práctica actual del marketing y sus soluciones: Los 10 pecados capitales del marketi
...more
Art
Dec 06, 2010 Art rated it really liked it
The CEO and the 9th Deadly Marketing Sin
In 2004 Philip Kotler wrote quite a good marketing book entitled Ten Deadly Marketing Sins. It does a good job of reminding marketer to go back to the basics of marketing. In doing that, it highlights for a CEO, what marketing should be focused on and what the CEOs role in marketing should be.
Marketing is one of the many jobs that a CEO must understand. In fact I will go as far as to say that the CEO should be the #1 marketing visionary for the company. M
...more
Foad Ansari
Oct 02, 2014 Foad Ansari rated it liked it
not bad but i think this book was academic and it is suite for big company and university
José Ruelas
Feb 22, 2014 José Ruelas rated it it was amazing
Aún con teoría un poco arcaica, no deja de ser un excelente libro.
Vince
Mar 08, 2012 Vince rated it liked it
Short text. Gave this a skim/read last weekend as part of my Kotler-book-a-week project.

Kotler offers a quick overview of the fundamental shortcomings firms generally are working on with regard to their overall Marketing function (not just advertising and lead-gen, but the full go-to-market picture). I took away some ideas for my organization around Marketing function fragmentation, customer segmentation, ideation processes, and marketing leadership.
Iola
Dec 17, 2012 Iola rated it liked it
Shelves: non-fiction, 2012
I think the '10 deadly sins' are probably correct even if some of the solutions were a bit dated.

A very quick read - 147 pages in big print with lots of boxes and subheadings (and about 20 blank pages).
Sara
Jun 04, 2012 Sara rated it liked it  ·  review of another edition


Tiene información interesante, sobre todo si uno hasta ahora está aprendiendo sobre marketing, pero se queda corto en varias cosas que menciona.
Sarah
Aug 10, 2008 Sarah rated it it was ok
Straightforward. The best part was that it gave me a high-level overview of what can be involved in marketing.
Lori Grant
Mar 29, 2013 Lori Grant rated it it was amazing
A must-read book on marketing by Philip Kotler for the knowledge worker, manager, executive, or entrepreneur.
Venelina
Nov 19, 2014 Venelina rated it did not like it
Some ideas are very popular, but little old. The book is good, it has some interesting cogitations.
Nivas
Feb 17, 2010 Nivas rated it really liked it
Shelves: b-school
Great book for every marketing person
Jo Oehrlein
Jun 23, 2012 Jo Oehrlein marked it as to-read
Shelves: non-fiction
Business Week Poolside MBA
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Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar
...more
More about Philip Kotler...

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