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<book id="225111">
  <title><![CDATA[The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)]]></title>
  <isbn><![CDATA[0262134721]]></isbn>
  <isbn13><![CDATA[9780262134729]]></isbn13>
  <work>
  <best-book-id type="integer">225111</best-book-id>
  <books-count type="integer">4</books-count>
  <default-description>Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte &quot;read me&quot; manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In &lt;i&gt;The Laws of Simplicity&lt;/i&gt;, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design--guidelines for needing less and actually getting more. 	&lt;br /&gt; &lt;br /&gt; Maeda--a professor in MIT's Media Lab and a world-renowned graphic designer--explores the question of how we can redefine the notion of &quot;improved&quot; so that it doesn't always mean something more, something added on. 	&lt;br /&gt; &lt;br /&gt; Maeda's first law of simplicity is &quot;Reduce.&quot; It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: &quot;Failure: Accept the fact that some things can never be made simple.&quot; Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products--how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls &quot;The One,&quot; tells us: &quot;Simplicity is about subtracting the obvious, and adding the meaningful.&quot;</default-description>
  <id type="integer">218022</id>
  <media-type nil="true"></media-type>
  <original-language-id type="integer" nil="true"></original-language-id>
  <original-publication-day type="integer">21</original-publication-day>
  <original-publication-month type="integer">8</original-publication-month>
  <original-publication-year type="integer">2006</original-publication-year>
  <original-title>The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)</original-title>
  <rating-dist>total:260|5:68|4:80|3:82|2:30|1:0|</rating-dist>
  <ratings-count type="integer">260</ratings-count>
  <ratings-sum type="integer">966</ratings-sum>
  <reviews-count type="integer">493</reviews-count>
  <text-reviews-count type="integer">42</text-reviews-count>
</work>

  <average_rating><![CDATA[3.72]]></average_rating>
  <ratings_count><![CDATA[258]]></ratings_count>
  <text_reviews_count><![CDATA[41]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/225111.The_Laws_of_Simplicity]]></url>
  <authors>
        <author id="32229">
      <name><![CDATA[John Maeda]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/32229.John_Maeda]]></url>
      <average_rating><![CDATA[3.82]]></average_rating>
      <ratings_count><![CDATA[337]]></ratings_count>
      <text_reviews_count><![CDATA[45]]></text_reviews_count>
    </author>
      </authors>
  <reviews start="1" end="20" total="492">
    <review id="75117543">
  <user id="162116">
    <name><![CDATA[Joel]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/162116-joel?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Tue Oct 20 07:53:35 -0700 2009</date_added>
  <date_updated>Tue Oct 20 08:01:37 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[A worth while read for anyone interested in design, The Laws of Simplicity has one overriding virture: it's brevity.  Maeda is content to keep his musing short and to the point, which means that one could probably breeze through the book in an afternoon.  In these pages are a fair number of suggesti...<a href="http://www.goodreads.com/review/show/75117543">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/75117543?utm_medium=api]]></url>
</review>
    <review id="43200925">
  <user id="1917438">
    <name><![CDATA[Trent]]></name>
    <location><![CDATA[Colorado Springs, CO]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1917438-trent?utm_medium=api]]></url>
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    <rating>5</rating>
  <votes>0</votes>
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  <read_at>Wed Aug 13 00:00:00 -0700 2008</read_at>
  <date_added>Thu Jan 15 20:03:26 -0800 2009</date_added>
  <date_updated>Thu Jan 15 20:03:26 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I loved this book and the concise presentation of powerful ideas. He has collected the principles to drive toward simplicity and makes the case for the power behind simplicity. This can be applied in so many circumstances.<br/><br/>Madea’s background coming from both computer science and design is...<a href="http://www.goodreads.com/review/show/43200925">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/43200925?utm_medium=api]]></url>
</review>
    <review id="51007039">
  <user id="246177">
    <name><![CDATA[Rob]]></name>
    <location><![CDATA[Marblehead, MA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/246177-rob?utm_medium=api]]></url>
  </user>
    <rating>3</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Apr 23 00:00:00 -0700 2009</read_at>
  <date_added>Tue Mar 31 01:13:34 -0700 2009</date_added>
  <date_updated>Thu Apr 23 15:32:29 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[well, i was hoping for much more philosophy.  turned out to be mostly about product design.<br/><br/>also, the register was often annoyingly sort of oprahish.  explaining to the reader why certain objects make them feel certain emotions, with the implication that if you follow these instructions a...<a href="http://www.goodreads.com/review/show/51007039">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/51007039?utm_medium=api]]></url>
</review>
    <review id="75454727">
  <user id="2869291">
    <name><![CDATA[Sidharth]]></name>
    <location><![CDATA[India]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2869291-sidharth-shah?utm_medium=api]]></url>
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    <rating>4</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Thu Oct 22 22:49:13 -0700 2009</date_added>
  <date_updated>Sat Oct 31 23:56:40 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[The terseness of this book appealed to me a lot -- just 100 pages. Its written in simple language and organized well. The author lays down 11 principle/laws of simplicity and connects them as one progresses reading this book. Some really good quotes are included in relevant places. However the secon...<a href="http://www.goodreads.com/review/show/75454727">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/75454727?utm_medium=api]]></url>
</review>
    <review id="14410382">
  <user id="863185">
    <name><![CDATA[Melissa]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/863185-melissa?utm_medium=api]]></url>
  </user>
    <rating>3</rating>
  <votes>0</votes>
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  <read_at>Mon Feb 04 00:00:00 -0800 2008</read_at>
  <date_added>Sat Feb 02 19:18:49 -0800 2008</date_added>
  <date_updated>Mon Feb 04 20:38:42 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I'm not a designer, or a programmer or even much of a business person in my mind so maybe that is why I feel the book was somewhat loss unto me.  There are definite applications for designing products, esp. tech products. The book moves towards a much more philosophical commentary on simplicity and ...<a href="http://www.goodreads.com/review/show/14410382">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/14410382?utm_medium=api]]></url>
</review>
    <review id="48412157">
  <user id="725380">
    <name><![CDATA[Vulgrin]]></name>
    <location><![CDATA[Fort Wayne, IN]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/725380-vulgrin?utm_medium=api]]></url>
  </user>
    <rating>3</rating>
  <votes>0</votes>
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  <read_at>Sun Mar 01 00:00:00 -0800 2009</read_at>
  <date_added>Fri Mar 06 07:41:33 -0800 2009</date_added>
  <date_updated>Fri Mar 06 07:43:00 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is a sort of &quot;Zen and the art of Being Simple.&quot;  It's not full of practical advice, but more of a thought-process and style that you should apply to everything to make it simple.  Some good underlying principles for those who are designers or who need to communicate ideas, but quite l...<a href="http://www.goodreads.com/review/show/48412157">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/48412157?utm_medium=api]]></url>
</review>
    <review id="60123583">
  <user id="1287618">
    <name><![CDATA[Eric]]></name>
    <location><![CDATA[Jamaica Plain, MA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1287618-eric-secoy?utm_medium=api]]></url>
  </user>
    <rating>0</rating>
  <votes>0</votes>
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  <read_at>Thu Jan 01 00:00:00 -0800 2009</read_at>
  <date_added>Wed Jun 17 20:42:20 -0700 2009</date_added>
  <date_updated>Wed Jun 17 20:44:31 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[More like a good conversation than a completely thought-out book.  Interesting topics, some interesting points--but when he tries to schematicize them, they don't really hold together.  So intellectually not very satisfying.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/60123583?utm_medium=api]]></url>
</review>
    <review id="71152291">
  <user id="666282">
    <name><![CDATA[Nick]]></name>
    <location><![CDATA[Reading, MA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/666282-nick?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
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  <read_at>Tue Sep 01 00:00:00 -0700 2009</read_at>
  <date_added>Mon Sep 14 04:54:04 -0700 2009</date_added>
  <date_updated>Mon Sep 14 04:55:09 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I liked this little book on simplicity in design and life.  The writing is thoughtful, the thinking elegant.  I'm going to keep my review simple and just say, read it.  ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/71152291?utm_medium=api]]></url>
</review>
    <review id="61610999">
  <user id="735542">
    <name><![CDATA[Allen]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/735542-allen?utm_medium=api]]></url>
  </user>
    <rating>2</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Tue Jun 30 06:16:57 -0700 2009</date_added>
  <date_updated>Tue Jun 30 06:19:45 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is surprisingly subpar material from someone I greatly admire. The book lacks historical context and the examples used are quite ho-hum.  ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/61610999?utm_medium=api]]></url>
</review>
    <review id="68411019">
  <user id="2644168">
    <name><![CDATA[See-ming]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2644168-see-ming-lee?utm_medium=api]]></url>
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    <rating>3</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Fri Aug 21 20:53:06 -0700 2009</date_added>
  <date_updated>Fri Aug 21 20:54:09 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[It's a fun read but Maeda's TED talk pretty much summarized everything he has to say about the topic. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/68411019?utm_medium=api]]></url>
</review>
    <review id="68295143">
  <user id="2644167">
    <name><![CDATA[Tomoko]]></name>
    <location><![CDATA[Austin, TX]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2644167-tomoko?utm_medium=api]]></url>
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    <rating>5</rating>
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  <read_at></read_at>
  <date_added>Thu Aug 20 22:29:43 -0700 2009</date_added>
  <date_updated>Thu Aug 20 22:30:23 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I LOVE JOHN MAEDA! This very short book has taught me more things about life than anything else.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/68295143?utm_medium=api]]></url>
</review>
    <review id="62176080">
  <user id="2460538">
    <name><![CDATA[Jason]]></name>
    <location><![CDATA[New Castle, DE]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2460538-jason-nomura?utm_medium=api]]></url>
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    <rating>5</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Sat Jul 04 21:49:49 -0700 2009</date_added>
  <date_updated>Sat Jul 04 21:50:32 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Discusses the role of simplicity in our lives and a world of growing possible needless complexity.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/62176080?utm_medium=api]]></url>
</review>
    <review id="55234366">
  <user id="2294576">
    <name><![CDATA[Douglas]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2294576-douglas?utm_medium=api]]></url>
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    <rating>5</rating>
  <votes>0</votes>
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  <read_at>Thu Jan 15 00:00:00 -0800 2009</read_at>
  <date_added>Thu May 07 00:51:33 -0700 2009</date_added>
  <date_updated>Thu May 07 00:53:09 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Absolutely an essential read to anyone in almost any discipline, or creative endeavor. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/55234366?utm_medium=api]]></url>
</review>
    <review id="40877019">
  <user id="297636">
    <name><![CDATA[Eric]]></name>
    <location><![CDATA[San Rafael, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/297636-eric?utm_medium=api]]></url>
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    <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Dec 24 00:00:00 -0800 2008</read_at>
  <date_added>Thu Dec 25 08:18:38 -0800 2008</date_added>
  <date_updated>Thu Dec 25 08:20:28 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Page 100 and the afterwards from Feb 5 2005 speak volumes. Loved this book. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/40877019?utm_medium=api]]></url>
</review>
    <review id="40363814">
  <user id="1813310">
    <name><![CDATA[Kristian]]></name>
    <location><![CDATA[Finland]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1813310-kristian?utm_medium=api]]></url>
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    <rating>4</rating>
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  <read_at>Wed Oct 01 00:00:00 -0700 2008</read_at>
  <date_added>Thu Dec 18 00:14:45 -0800 2008</date_added>
  <date_updated>Thu Dec 18 00:15:13 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Beautiful simplicity. Tools of creating it simpler.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/40363814?utm_medium=api]]></url>
</review>
    <review id="73956169">
  <user id="600674">
    <name><![CDATA[Jason]]></name>
    <location><![CDATA[Richmond, VA]]></location>        
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    <rating>0</rating>
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  <read_at></read_at>
  <date_added>Fri Oct 09 06:49:05 -0700 2009</date_added>
  <date_updated>Fri Oct 09 06:49:47 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[really, really, not worth reading.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/73956169?utm_medium=api]]></url>
</review>
    <review id="43911789">
  <user id="1941607">
    <name><![CDATA[Curiousjeff]]></name>
    <location><![CDATA[The United States]]></location>        
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    <rating>5</rating>
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  <date_added>Thu Jan 22 06:29:58 -0800 2009</date_added>
  <date_updated>Thu Jan 22 06:30:13 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Brilliant!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/43911789?utm_medium=api]]></url>
</review>
    <review id="19573915">
  <user id="360965">
    <name><![CDATA[Kris]]></name>
    <location><![CDATA[New York, NY]]></location>        
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    <rating>3</rating>
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  <read_at>Sun Apr 06 00:00:00 -0700 2008</read_at>
  <date_added>Sun Apr 06 09:09:03 -0700 2008</date_added>
  <date_updated>Sun Apr 06 09:14:13 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[After visiting the Cooper-Hewitt I spent some time thinking about relationships we have with the objects around us. How do they make us feel? Do they make our lives easier? Do they impact our philosophy about life? <br/><br/>John Maeda does a wonderful job of raising these types of questions. His si...<a href="http://www.goodreads.com/review/show/19573915">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/19573915?utm_medium=api]]></url>
</review>
    <review id="16260223">
  <user id="205784">
    <name><![CDATA[Tim]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/205784-tim?utm_medium=api]]></url>
  </user>
    <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Mar 03 00:00:00 -0800 2008</read_at>
  <date_added>Sun Feb 24 13:38:12 -0800 2008</date_added>
  <date_updated>Tue Mar 04 17:36:17 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I thought it was ok...probably a book I will reach for in my design work, but overall I thought it was a little too &quot;cutesy&quot; and quaint.  I think the underlying themes are timeless, but it felt like some of the methods they were presented would seem dated in a very short time.  I think I g...<a href="http://www.goodreads.com/review/show/16260223">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/16260223?utm_medium=api]]></url>
</review>
    <review id="27574576">
  <user id="1340177">
    <name><![CDATA[Elizabeth]]></name>
    <location><![CDATA[toronto, Canada]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1340177-elizabeth?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Jul 01 00:00:00 -0700 2008</read_at>
  <date_added>Thu Jul 17 17:32:35 -0700 2008</date_added>
  <date_updated>Thu Jul 17 18:10:52 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I saw John Maeda on the TED site, so picked this up to reinforce what I had heard in his presentation and his website. It seems that simplicity is a field of study now!<br/>He has obviously put a lot of thought into how to keep it simple. His is a sane voice in the hum of technology, although I wou...<a href="http://www.goodreads.com/review/show/27574576">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/27574576?utm_medium=api]]></url>
</review>
    </reviews>
</book>
</GoodreadsResponse>