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Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism
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Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism

3.35  ·  Rating Details ·  20 Ratings  ·  1 Review
Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, ...more
Hardcover, 320 pages
Published January 1st 2008 by Wiley (first published December 21st 2007)
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Fred Zimny
Nov 06, 2009 Fred Zimny rated it really liked it
Rules to Break & Laws to Follow

by Don Peppers & Martha Rogers
[Rules to Break and Laws to Follow:]

Reading a book 2 years after its release is sometimes challenging. In this case I only can say that Peppers and Rogers do it again. Their insights probably written down somewhere in 2007 reflects the current world perfectly

Against conventional business wisdom, Peppers and Rogers claim that current sales and profits aren’t the best measure of any success. Their proposed model acknowledgdes:

1.
...more
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Librarian Note: There is more than one author in the GoodReads database with this name.

Recognized for well over a decade as one of the leading authorities on customer-focused relationship management strategies, Martha Rogers, Ph.D., is an acclaimed author, business strategist and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered consultancy.

--from the author'
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