The Dynamics of International Strategy
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The Dynamics of International Strategy

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Many business decisions are taken in an international context and frequently involve managing across borders. This book will help the user understand the development of international trade; the role of multinationals in international trade and how to structure and develop MNCs (multinational corporations) to meet changes in the international competitive environment.
Paperback, 304 pages
Published April 29th 1999 by Cengage Learning Emea
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