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Persuasion: Reception and Responsibility
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Persuasion: Reception and Responsibility

2.91  ·  Rating Details ·  35 Ratings  ·  2 Reviews
This text aims to help students become consumers of persuasion. It presents persuasion through the examination of various aspects of popular culture - politics, mass media, advertising, and the information superhighway - as they exemplify and teach critical theories of persuasion. Its focuses on language and critical thinking are combined with readability and verbal and vi ...more
Hardcover, 432 pages
Published January 1st 2000 by Wadsworth Publishing Company (first published January 1973)
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Jesse VanDeWalker
Covers a variety of topics in the realm of persuasion. A bit heavy on the theory and light on the practical application, perhaps.
Karla
Mar 04, 2009 Karla rated it really liked it  ·  review of another edition
A great text about the media and the art of persuasion.
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behavior also is unethical, but that which is not specifically illegal is ethical. In”
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