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Persuasion: Reception and Responsibility
This text aims to help students become consumers of persuasion. It presents persuasion through the examination of various aspects of popular culture - politics, mass media, advertising, and the information superhighway - as they exemplify and teach critical theories of persuasion. Its focuses on language and critical thinking are combined with readability and verbal and vi ...more
Hardcover, 432 pages
Published January 1st 2000 by Wadsworth Publishing Company
(first published January 1973)
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