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Preview — La economía Long Tail by Chris Anderson
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Let me explain. I'm sure that some people love this book. However, Chris Anderson takes an excellent insight, then extends and extrapolates this insight all out of shape, drawing general conclusions about the whole economy that make absolutely no sense.
First, consider the source. Chris Anderson is the editor-in-chief of Wired magazine. If you've never read Wired, it is a huge media cheerleader for the high ...more
- Three forces need to create the long tail:
1. democratize production: give average people the ability to create quality content (movies, music, blogs)
2. democratize distribution: technology to aggregate *all* the content in a genre (Amazon, Netflix, iTunes)
3. Connect Supply and Demand: filters to help people find the niche's they are interested in (Google, recommendations, best-seller lists)
- One quarter of Amazon's sales come from books outside its top 100,000 titles. T ...more
I take issue with the idea that this book even represents a body of original ideas. The long tail concept is very cute, but after reading it, I can't stop thinking about the story of Sears-Roebuck which Anderson writes about. The notion of giving people access to a plethora of products that were heretofore unobtainable ...more
A very conversationally written book, by the editor of Wire ...more
In The Long Tail, Chris Anderson offers a visionary look at the future of business and common culture. The long-tail phenomenon, he argues, will "re-shape our understanding of what people actually want to watch" (or read, etc.). While Anderson presents a fascinating idea backed by thoughtful (if repetitive) analysis, many critics questioned just how greatly the niche market will rework our common popular culture. Anderson convinced most reviewers in his discussion of Internet media sales, but hi...more
For example, during its most popular seasons, "I Love Lucy" was watched by 70 percent of households with televisions. That kind of homogeniz ...more
1.- Con inventarios digitales podemos alcanzar una oferta casi infinita.
2.- Cuando a los compradores se les da oferta infinita, su demanda se prolonga mucho más allá de los éxitos o bestsellers.
3.- La suma de todas las ventas de los productos menos demandados es un porcentaje muy important ...more
Отдавна книга на подобна тематика не ме бе впечатлявала толкова. Крис Андерсън наистина е успял да напише една безкрайно интересна и четивна книга, която на всичкото отгоре разкрива супер интересни неща за пазарите и продажбите в наши дни.
The Internet has ended the economics of scarcity by cheaply enabling the distribution and acquisition of niche items.
The Wired article, and then just Chapter 15: The long tail of marketing from this book.
Wish Anderson talked about differentiating between long tail-industries and non-long tail-industries, and how to boost long tails when there should be one but there isn't. Also, what a world would be like in which everything is long tail.
Essencial para quem trabalha com marketplace ou oferece soluções para diferentes perfis de clientes.
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