false http://photo.goodreads.com/books/1255641715m/2211399.jpg 2211399 2 How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In <em>Graphic Design: The New Basics</em>, Ellen Lupton, best-selling author of such books as <em>Thinking with Type</em> and <em>Design It Yourself</em>, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems. <p>Through visual demonstrations and concise commentary, <em>The New Basics</em> shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. <em>The New Basics</em> explains the key concepts of visual language that inform any work of design—from a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, <em>The New Basics</em> is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education. 2217187 20 3 2008 Graphic Design: The New Basics total:38|5:13|4:16|3:7|2:2|1:0| 38 154 97 12 5 0 false false Tue Mar 31 00:00:00 -0700 2009 Tue Mar 31 08:29:41 -0700 2009 Tue Mar 31 08:29:57 -0700 2009 more...]]> 4 0 false false Thu May 07 21:57:58 -0700 2009 Thu May 07 22:03:27 -0700 2009 5 0 true false Sun Jun 01 00:00:00 -0700 2008 Sat Nov 21 18:32:35 -0800 2009 Sat Nov 21 18:48:18 -0800 2009 1 3 0 false false Mon Mar 16 19:40:14 -0700 2009 Mon Mar 16 19:41:31 -0700 2009 0 0 false false Thu Jan 15 11:17:21 -0800 2009 Thu Jan 15 11:17:56 -0800 2009 3 0 false false Wed Jul 01 00:00:00 -0700 2009 Wed Jul 22 07:33:22 -0700 2009 Wed Jul 22 07:34:30 -0700 2009 4 0 false false Thu Sep 10 01:35:53 -0700 2009 Thu Sep 10 01:36:14 -0700 2009 3 0 false false Mon Sep 01 00:00:00 -0700 2008 Mon Sep 15 16:24:22 -0700 2008 Thu Dec 04 21:32:52 -0800 2008 more...]]> 3 0 false false Fri Oct 10 07:26:57 -0700 2008 Fri Oct 10 07:28:26 -0700 2008 more...]]> 0 0 false false Wed Sep 24 14:16:50 -0700 2008 Mon Nov 03 13:44:34 -0800 2008 5 0 false false Tue Apr 01 00:00:00 -0700 2008 Mon Apr 21 08:58:59 -0700 2008 Mon Apr 21 09:00:34 -0700 2008 0 0 false false Mon Sep 22 18:08:13 -0700 2008 Mon Sep 22 18:08:41 -0700 2008 0 0 false false Sun Nov 22 10:30:42 -0800 2009 Sun Nov 22 10:30:42 -0800 2009 0 0 false false Wed Nov 11 07:12:06 -0800 2009 Wed Nov 11 07:12:06 -0800 2009 0 0 false false Mon Nov 09 09:24:12 -0800 2009 Mon Nov 09 09:24:12 -0800 2009 5 0 false false Fri Nov 06 14:45:07 -0800 2009 Fri Nov 06 14:42:43 -0800 2009 Fri Nov 06 14:42:48 -0800 2009 0 0 false false Thu Oct 29 16:07:18 -0700 2009 Thu Oct 29 16:07:18 -0700 2009 0 0 false false Thu Oct 29 05:41:06 -0700 2009 Thu Oct 29 05:41:06 -0700 2009 0 0 false false Mon Oct 26 23:02:34 -0700 2009 Mon Oct 26 23:02:34 -0700 2009 0 0 false false Fri Oct 02 20:09:38 -0700 2009 Fri Oct 02 20:09:41 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=2211399