false 2210223 6 “Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don’t care, as long as it’s shiny and new.” <BR><BR> Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! <BR><BR> As traditional marketing fades away, the new tools seem irresistible. But they don’t work as well for boring brands (“meatballs”) that might still be profitable but don’t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that’s a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. <BR><BR> <I>Meatball Sundae</I> is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t. <BR><BR> The winners aren’t just annoying start-ups run by three teenagers who never had a real job. You’ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces “Will it blend?” videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube. <BR><BR> Godin doesn’t pretend that it’s easy to get your products, marketing messages, and internal systems in sync. But he’ll convince you that it’s worth the effort. 2216010 27 12 2007 Meatball Sundae: Is Your Marketing out of Sync? total:234|5:60|4:76|3:75|2:21|1:2| 234 873 402 40 4 1 false false Thu May 01 00:00:00 -0700 2008 Mon May 05 06:20:04 -0700 2008 Mon May 05 06:32:32 -0700 2008
Old Marketing=tv and magazine ads, appealing to the larger population, direct mail and spam, interruptions, a ...more...]]> 5 0 false false Mon Mar 09 00:00:00 -0700 2009 Mon Mar 09 02:09:56 -0700 2009 Mon Mar 09 02:10:07 -0700 2009
The title of Seth Godin’s new book is an immediate tip-off that he knows how to grab your attention. This savvy marketer satiates your curiosity quickly, explaining that simply adding “New Marketing” techniques, such as podcasting or uplo...more...]]> 2 0 false false Tue Aug 18 00:00:00 -0700 2009 Tue Jul 21 13:57:18 -0700 2009 Wed Aug 19 13:30:56 -0700 2009 more...]]> 4 1 false false Mon Feb 18 00:00:00 -0800 2008 Mon Feb 25 20:22:05 -0800 2008 Mon Feb 25 20:27:31 -0800 2008 It's good for understanding a lot of current trends, and what's happening with the new marketing.]]> 3 0 false false Sat Nov 01 00:00:00 -0700 2008 Fri Dec 12 17:56:41 -0800 2008 Fri Dec 12 18:07:08 -0800 2008 more...]]> 3 0 false false Sun Jul 19 15:03:25 -0700 2009 Mon Oct 27 05:57:56 -0700 2008 Sun Jul 19 15:03:25 -0700 2009 more...]]> 5 0 false false Fri Aug 08 00:00:00 -0700 2008 Fri Aug 08 10:35:10 -0700 2008 Fri Aug 08 10:43:54 -0700 2008 more...]]> 5 0 false false Sat Nov 01 00:00:00 -0700 2008 Sat Nov 29 11:17:05 -0800 2008 Sat Nov 29 11:20:22 -0800 2008 1 more...]]> 3 0 false false Tue May 05 08:16:10 -0700 2009 Tue May 05 08:18:07 -0700 2009 more...]]> 5 0 false false Tue Jul 07 00:00:00 -0700 2009 Wed Jun 24 18:59:11 -0700 2009 Wed Jul 08 06:05:15 -0700 2009 1 more...]]> 3 0 false false Mon Dec 01 00:00:00 -0800 2008 Wed Dec 31 12:28:46 -0800 2008 Wed Dec 31 12:28:46 -0800 2008 4 0 false false Sun Oct 25 00:00:00 -0700 2009 Tue Sep 29 01:08:06 -0700 2009 Sun Oct 25 07:15:51 -0700 2009 1 more...]]> 5 0 false false Sun Jul 27 22:38:13 -0700 2008 Mon Aug 11 08:31:58 -0700 2008 more...]]> 4 0 false false Sun Oct 04 21:52:52 -0700 2009 Sun Oct 04 21:53:27 -0700 2009 2 0 false false Sat Jan 17 00:00:00 -0800 2009 Sat Jan 17 19:03:04 -0800 2009 Wed Jan 28 16:46:43 -0800 2009 3 0 false false Wed Jul 22 00:00:00 -0700 2009 Thu Jul 23 16:16:25 -0700 2009 Thu Jul 23 16:18:08 -0700 2009 5 0 false false Sun Feb 01 00:00:00 -0800 2009 Tue Feb 24 22:56:42 -0800 2009 Tue Feb 24 22:57:35 -0800 2009 4 0 false false Sun Mar 29 00:00:00 -0700 2009 Mon Mar 30 04:26:26 -0700 2009 Mon Mar 30 04:27:08 -0700 2009 4 0 false false Fri Sep 05 00:00:00 -0700 2008 Wed Sep 10 15:19:35 -0700 2008 Wed Sep 10 15:22:24 -0700 2008
Godin's style is always clear and complete, and he makes sure to build a solid structure out of his ideas. I found myself strugglin...more...]]> 4 0 false false Tue Aug 12 00:00:00 -0700 2008 Fri Aug 01 16:18:15 -0700 2008 Tue Aug 12 16:46:11 -0700 2008 There needs to be a story...more...]]>