Meatball Sundae: Is Your Marketing out of Sync?

by Seth Godin
Meatball Sundae: Is Your Marketing out of Sync?  
published December 27th 2007 by Portfolio Hardcover
binding Hardcover
isbn 1591841747   (isbn13: 9781591841746)
pages 256
description “Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don’t care, as long as it’s...more
date added
11-20-07



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other reviews (showing 1-20 of 130)



Sarah
Sarah rated it: 4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars
05/05/08

Read in May, 2008
New Marketing=blogs, YouTube, social networking, stellar customer service, word of mouth, niche products that may be customizable, customers seek out product because they want it

Old Marketing=tv and magazine ads, appealing to the larger population, direct mail and spam, interruptions, a growing poor return on investment

I’ve noticed that the company I work is hesitant (perhaps as strong as resistant) to embrace new marketing, small trials, ideas that might appeal to a smaller segment of...more
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Moseydotes
Moseydotes rated it: 4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars
06/16/08

Read in May, 2008
recommends it for: marketers
A no-time-at-all read, and like most of Seth's books, brought a lot of concepts that I already had something of a grasp on into perspective so that I can more easily implement them... but then I guess that's the hallmark of a Seth Godin reading experience for me: that it delivers fresh info in a way that makes me feel like "Yeah, I knew that already... why am I doing this / not doing that?!?"
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Robert
Robert rated it: 5 of 5 stars5 of 5 stars5 of 5 stars5 of 5 stars5 of 5 stars
03/16/08

Read in March, 2008
recommended to Robert by: Gillian
recommends it for: Anyone selling anything
Have followed Seth's blog for a while - this is the first of his books that I've read and I'm inspired to start digging up the others. Short, opinionated guide to new media marketing loaded with insights and case studies.
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Paul
Paul rated it: 4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars
02/25/08

bookshelves: nonfiction
Read in February, 2008
A very good business book. It doesn't just go for the magic bullet and then tack on pages of brag and fluff.
It's good for understanding a lot of current trends, and what's happening with the new marketing.
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Hillary
Hillary rated it: 4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars
06/21/08

Read in June, 2008
recommends it for: marketers
So far it is fabulous! Easy to read, and I want to take so much away from it.

After finished - good for marketing! This is a library copy I have to return, but I may buy this one for myself.
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Michael
Michael rated it: 5 of 5 stars5 of 5 stars5 of 5 stars5 of 5 stars5 of 5 stars
05/29/08

bookshelves: currently-reading
Read in May, 2008
recommends it for: Any dynamic business owner
Makes me glad to be part of the New Marketing world. Every few pages I have a "aha we do that" moment. Another great read from the master of common sense. A must read for every Etsyian!
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Alyssa
Alyssa rated it: 2 of 5 stars2 of 5 stars2 of 5 stars2 of 5 stars2 of 5 stars
05/01/08

bookshelves: professional-development
I wasn't terribly impressed by this book. While there are some good points they tend to get lost in the poor prose and he repeats concepts a lot.
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Ryan
Ryan added it
01/04/08

bookshelves: chronologicalstartingjune2007
Read in December, 2007
recommended to Ryan by: My Boss
recommends it for: People into marketing
mmm, biz speak.

could have been better, could have been worse. see you at the audible xmas party seth!
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Kelly
Kelly is currently reading it
06/16/08

bookshelves: currently-reading
I'm currently reading this one - a big fan of his blog, I look forward to Seth's marketing gems!!
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Kip
Kip rated it: 3 of 5 stars3 of 5 stars3 of 5 stars3 of 5 stars3 of 5 stars
03/08/08

Read in February, 2008
Stick to the blog, watch his videos and go see him every chance you get. But the books? Meh.
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Russel
Russel rated it: 3 of 5 stars3 of 5 stars3 of 5 stars3 of 5 stars3 of 5 stars
03/05/08

Very insightful look at how new marketing is gaing ground in the marketing mix.
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tara
tara added it
07/18/08

bookshelves: business, from-library
Fantastic explanation of how the product needs to be built to be marketed.
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Kim
Kim marked it as to-read
03/26/08

bookshelves: to-read
My boss gave me a copy. He's a huge fan of Seth.
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Jayfader
Jayfader added it
01/02/08

bookshelves: social-media-books
Read in January, 2008
Another Seth Godin classic!
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Neels
Neels rated it: 3 of 5 stars3 of 5 stars3 of 5 stars3 of 5 stars3 of 5 stars
03/13/08

Read in March, 2008
Cheeky
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Wayne
Wayne is currently reading it
06/11/08

bookshelves: currently-reading
 

Colin
Colin rated it: 4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars
04/09/08

 

Julia
Julia marked it as to-read
04/23/08

bookshelves: to-read
 

Pni
07/13/08

 

Clara
Clara marked it as to-read
04/22/08

bookshelves: prodevbooks, to-read
 


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book data (includes all editions)

avg rating (all editions): 3.79 (70 ratings)
avg rating (this edition): 3.81 (68 ratings)
number of reviews: 15






other editions

Meatball Sundae (Audio CD)
Meatball Sundae (Hardcover)