Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I dont care, as long as its...
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May 05, 2008
Sarah
rated it: 
New Marketing=blogs, YouTube, social networking, stellar customer service, word of mouth, niche products that may be customizable, customers seek out product because they want it
Old Marketing=tv and magazine ads, appealing to the larger population, direct mail and spam, interruptions, a growing poor return on investment
I’ve noticed that the company I work is hesitant (perhaps as strong as resistant) to embrace new marketing, small trials, ideas that might appeal to a smal More...
Old Marketing=tv and magazine ads, appealing to the larger population, direct mail and spam, interruptions, a growing poor return on investment
I’ve noticed that the company I work is hesitant (perhaps as strong as resistant) to embrace new marketing, small trials, ideas that might appeal to a smal More...
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Mar 09, 2009
getAbstract
rated it: 
Easy guide to new marketing in the new media
The title of Seth Godin’s new book is an immediate tip-off that he knows how to grab your attention. This savvy marketer satiates your curiosity quickly, explaining that simply adding “New Marketing” techniques, such as podcasting or uploading viral videos, to your existing strategies works just about as well as adding meatballs to a sundae. The “meatball” in this case is a generic product sold through traditional mass-marketing tactics. In More...
The title of Seth Godin’s new book is an immediate tip-off that he knows how to grab your attention. This savvy marketer satiates your curiosity quickly, explaining that simply adding “New Marketing” techniques, such as podcasting or uploading viral videos, to your existing strategies works just about as well as adding meatballs to a sundae. The “meatball” in this case is a generic product sold through traditional mass-marketing tactics. In More...
Dec 24, 2010
Alice
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guestpost by Dave Baldwin
Seth Godin in Meatball Sundae asserts that the market demands an ontological shift in the core of a business culture if that business is to grow and adapt. In the relentlessly-changing Web 2.0 environment where an infinitude of shiny choices abound and the short attention span is king, says Godin, an organization must re-align itself from the inside out. Godin cites numerous examples of business that created not only new products and services to fit the marke More...
Seth Godin in Meatball Sundae asserts that the market demands an ontological shift in the core of a business culture if that business is to grow and adapt. In the relentlessly-changing Web 2.0 environment where an infinitude of shiny choices abound and the short attention span is king, says Godin, an organization must re-align itself from the inside out. Godin cites numerous examples of business that created not only new products and services to fit the marke More...
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Jan 27, 2012
Chris
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Another very good about marketing and ways to interrupt people to deliver a product to them by Seth. The book has very good real world examples of old versus new marketing and why the old way no longer works in the social media era. I wonder how long until the current new way of marketing is the old way of marketing and if the current old way of marketing will return as a viable and dominant way to market in the future? What about people stuck in the middle who don't use Facebook or MySpace,
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Aug 19, 2009
Alana
rated it: 
A "meatball sundae" is the idea of mixing two good ideas... and everything going horribly wrong. If the meatballs are the foundations of marketing, the things we need, and the whipped cream and toppings represent the fun stuff of new marketing... well... you can't simply just toss them together and expect the results to be awesome.
Meatball Sundae by Seth Godin was selected as the first book for a marketing book club at my office, where several marketing teams from the diff More...
Meatball Sundae by Seth Godin was selected as the first book for a marketing book club at my office, where several marketing teams from the diff More...
Feb 25, 2008
Paul
rated it:
A very good business book. It doesn't just go for the magic bullet and then tack on pages of brag and fluff.
It's good for understanding a lot of current trends, and what's happening with the new marketing.
It's good for understanding a lot of current trends, and what's happening with the new marketing.
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Nov 12, 2009
Ian
rated it:
A real eye-opener on how moods and attentions of buyers have changed to become what they're becoming today. The book describes a great selection of varied examples of how people and organisations are changing the way they do business, and are changing their messaging in order to appeal to the hearts and minds of today more discerning customers. Seth Godin gives some brilliant insights into how these people are reinventing themselves by coming up with new ideas and exploiting the transparency of
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Mar 09, 2010
Samuel
rated it: 
He took a simple idea that makes sense but is not entirely novel and drew it out into a book. I did get one fun idea from it. He really tries to get you to think about how people interact with your advertising. Are the being interupted or are they being engaged? The new tech based consumers are more interested in being engaged as it is so easy to ignore interuptions on the internet. Drive your marketing to engage your potential target market, to make them interested in what you are doing, t
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Dec 12, 2008
Margaret
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Seth Godin provides great case studies featuring companies who've successfully embraced the new age of digital marketing. It's a great eye opener, but at the same time, not always practical to follow due to many set organizational cultures. If only all companies could move and change so swiftly. What I got out of it is that "sundae" is like hot, new marketing means and "meatball" is your product/service. They are both good things, but you have to be smart about your marketing
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Jul 19, 2011
Frank
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Seth Godin's genius lies in his keen perception of how the elements of business must work in harmony (that old 'synergy'), and in his unfailing ability to spot where current companies do not. This one of his books is about the New Marketing - social media, video, web 2.0 - and how most companies (hint: all the ones that slap a Facebook logo on their mugs and ask you to "follow us on Twitter!") are doing it plain WRONG. His central thesis? Social Marketing is not something you USE - it'
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Jun 09, 2011
Khuram
rated it:
Traditional marketing was about creating average products for average people and then shouting as loud as possible to sell to the masses.
The new marketing revolution is about creating the best products, telling a story and letting the enthusiast find his way to you.
But adopting the new marketing rules requires a fundamental change in the organisational rules of your company. Your marketing has to be in sync with your product development.
Just like the industrial revo More...
The new marketing revolution is about creating the best products, telling a story and letting the enthusiast find his way to you.
But adopting the new marketing rules requires a fundamental change in the organisational rules of your company. Your marketing has to be in sync with your product development.
Just like the industrial revo More...
Jul 19, 2009
Melinda
rated it:
I'm a big fan of Seth Godin. I believe that most business books could be condensed to a few short pages without losing much by way of content or clarity. Seth Godin stays simple and to the point. His accurate description of the misuse of social media by over-eager marketing executives is dead on, though his proposed solutions and reasoning is a bit muddled. The title, "Meatball Sundae" is a metaphor for the misuse of social media - pairing new marketing methods with stale products.
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Aug 08, 2008
Nick
rated it:
I was not a fan of Seth Godin, who has made a second career of writing polemic books about how to do marketing FROM THE OUTSIDE, and I think much of his prior work had elements of 'consulting' characterized by advice that is not grounded in the reality and exigency of actually running a marketing operation and generating profitable sales. After all, this is the primary job of marketing, and without that grounding, Seth wrote books that were more polemic and wishful (e.g. purple cow, permission
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Dec 16, 2009
Jason
rated it:
Seth Godin always motivates me. This book is about leaving behind the Old style of marketing (tv, newspapers, radio, etc...) and taking up the New style of marketing (internet, viral marketing, blogs, etc...) to promote yourself and your business.
I pick up his books because I want to learn how to reach more people with what I do (whether it be writing, music, etc...) and I am always encouraged by having a ton of new ideas become sparked in my brain through his books. Therefore, I More...
I pick up his books because I want to learn how to reach more people with what I do (whether it be writing, music, etc...) and I am always encouraged by having a ton of new ideas become sparked in my brain through his books. Therefore, I More...
Jun 06, 2010
Ben
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I always enjoy Seth Godin's writings, and this was no exception. However, I think this book is best suited for those who have not yet consumed the new world/new marketing kool-aid. If you're already on board this book does little to help you. If, however, you or someone you know still doesn't quite understand this whole new media thing and how traditional businesses might shift accordingly...this is the book for you.
Aug 23, 2011
For those who want a concise book about the new marketing and social media, this is it. Seth Godin's direct style cuts through the nonsense and hype of marketing and makes it seem very simple. The companies that are creating environments for their customers to interact and share their own stories and interests are doing well. Those that only want to talk about themselves and their products are not. Seth shows examples of many companies in all sorts of businesses that show customers how to us
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Nov 29, 2008
Kelly
rated it:
Fantastic summary of the new world of digital marketing. It contains many useful and thought-provoking sections on market approaches in the modern age including the typical topics of social networks, blogs, etc. The author is also very helpful in displaying the impact of the old ways of doing business when companies don't pay attention to market trends and opportunities.
Very well written.
Very well written.
Feb 11, 2012
Kyle
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It is a good overview of many topics for today's marketers and those new to the social media game. A bit dry in some parts and the chapters are so short nothing memorable stands out from this book. You're a smart man Seth, but this book didn't do anything for me. Read as part of my Entrepreneurial Marking course at the University of Oregon, Spring 2010
May 05, 2009
Dominique
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A bit thin, really. Seth Godin is a good filter of what's out there in the Web 2.0 world, but I find he repeats himself over and over. Each is generally based on a good solid concept, but then he does froth it out a bit so as to create the money spinner's he's renowned for. I think he assumes his audiences are a tad on the dull and slow side.
Sep 05, 2011
Jennifer
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I wasn't sure what to think about this book at first. He doesn't necessarily layout a step by step process to achieving the concepts he's presenting. He shows you the triumphs and failures of businesses in the past and present. He introduces you to businesses out there that are thriving, and you may never have even heard of them before. It was all really fascinating, and I would read the book, whatever business you may be involved in, even if you just sell stuff on ebay! I am walking a way
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Dec 06, 2011
Joshua
rated it:
Decent enough. Nothing stellar, nothing earth shaking in my opinion, but good basic advice and since the book is short probably worth the time to read if for no other reason than everyone else seems to have read Seth Godin's stuff. A few gems here and there.
Jul 08, 2009
Brad
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My first Seth Godin book. Great read (er...listen). Godin shares over 10 trends in marketing, differentiating between the old/traditional marketing and the "new marketing." He gives the reader very practical insights and applications. I may have to re-listen to a bit of this to better apply it. Reading this made me hungry for a classic sundae...hold the meatballs!
Jun 22, 2011
Tyler
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Seth Godin is one of my favorite authors. I read his blog daily. This book was another great, quick read that provided valuable insight about emerging trends that we all need to be paying attention to. 4/5 Stars.
Dec 31, 2008
Marc
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This is for marketing geeks only. Godin has some very interesting things to say about how companies will need to market in the new media world. It's a good thread consistent with his main body of work/thought.
Oct 25, 2009
Allan
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" Helado de Albóndiga es la guía definitiva para entender las catorce tendencias que ningún marketer o mercadotécnico puede permitirse pasar por alto. El libro explica qué hacer con respecto al poder cada vez mayor de las historias (ya no de los hechos), a los períodos de atención cada vez más cortos y a los nuevos cálculos según los cuales cinco mil personas que desean oír su mensaje son más valiosas que cinco millones que no lo desean. "
Nov 17, 2011
Lil' Grogan
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Read this one too late having heard him talk on Ted.com, etc. Also having read books by other authors published after this which repeat much and expand on the message here. Would have probably found this more useful when first written.
Aug 11, 2008
Lain
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Godin continually wows me with his ability to convey the same messages in new and different -- and entertaining -- ways. I found many noteworthy ideas and thoughts in this book -- specifically, don't try to go after the hard-to-reach customers; stick with the ones you have and serve the heck out of them.
I liked the variety of examples Godin gives -- both "do this" and "don't do this." The real-life case studies drive home his points.
Anyone in busines More...
I liked the variety of examples Godin gives -- both "do this" and "don't do this." The real-life case studies drive home his points.
Anyone in busines More...
Oct 04, 2009
Lenny
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Social media will not save your business. You must change your business first, then use social media as an authentic tool to communicate with your customers
Jan 28, 2009
Jennifer
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I feel that Seth speaks to his audience as if they already understand the marketing world, and in the future would benefit by giving a more intense warm up chapter to bring his non marketing audience up to speed.
Jun 15, 2010
Richard
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Sadly more balls than meat. Seth told me years ago that I'm not his primary audience, I guess he's right.
