false 2208661 2 <B>Small changes can make a big difference in your powers of persuasion</B><P>What one word can you start using today to increase your persuasiveness by more than fifty percent?<P>Which item of stationery can dramatically increase people's responses to your requests? <P>How can you win over your rivals by inconveniencing them? <P>Why does knowing that so many dentists are named Dennis improve your persuasive prowess? <P>Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, <I>Yes!</I> reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.<P>Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, <I>Yes!</I> presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually <I>increase</I> the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many <I>fewer</I> flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways? <P>Often counterintuitive, the findings presented in <I>Yes!</I> will steer you away from common pitfalls while empowering you with little known but proven wisdom.<P>Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, <I>Yes!</I> shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers. 2214438 book 10 6 2007 Yes!: 50 Scientifically Proven Ways to Be Persuasive total:138|5:28|4:60|3:36|2:10|1:4| 138 512 366 54 3 0 false true Mon Dec 22 00:00:00 -0800 2008 Sat Jan 03 14:11:07 -0800 2009 Sat Jan 03 14:43:43 -0800 2009
Some interesting stuff.


Quotes:

"six universal principles of social influence: reciprocation (we feel obligated to return favors performed for us), authority (we look to experts to show us the way), commitment/consistency ...more...]]> 3 0 false false Thu Oct 30 00:00:00 -0700 2008 Sat Nov 22 00:54:12 -0800 2008 Sat Nov 22 00:57:56 -0800 2008 more...]]> 4 0 false false Thu Jun 18 09:18:09 -0700 2009 Thu Jun 18 09:25:42 -0700 2009 more...]]> 4 1 false false Tue Mar 17 00:00:00 -0700 2009 Mon Mar 23 22:04:00 -0700 2009 Mon Mar 23 22:05:06 -0700 2009 more...]]> 5 0 false false Sun Feb 01 00:00:00 -0800 2009 Thu Feb 05 11:38:29 -0800 2009 Thu Feb 05 11:41:31 -0800 2009 more...]]> 5 1 false false Fri Jul 24 00:00:00 -0700 2009 Mon Nov 17 10:33:25 -0800 2008 Fri Jul 24 21:10:28 -0700 2009 ...more...]]> 0 0 false false Mon Aug 03 15:05:35 -0700 2009 Tue Aug 18 10:21:55 -0700 2009
Anywho, here are
the chapters I thought were most relevant to the upcoming projects. For
some, I've provided why I think they're relevant.

1-4
8 fear of adopting new pipelines, tools
10 we always have trouble getting test...more...]]> 2 0 false false Sat Aug 08 00:00:00 -0700 2009 Mon Aug 03 09:29:34 -0700 2009 Sun Aug 09 09:18:23 -0700 2009 more...]]> 4 0 false false Fri Sep 25 00:00:00 -0700 2009 Tue Sep 08 14:03:44 -0700 2009 Fri Sep 25 14:37:13 -0700 2009 more...]]> 4 0 false false Tue Sep 01 00:00:00 -0700 2009 Tue Sep 08 19:20:11 -0700 2009 Mon Sep 14 17:26:01 -0700 2009 more...]]> 4 0 false false Sun Mar 01 00:00:00 -0800 2009 Mon Mar 16 16:36:58 -0700 2009 Mon Mar 16 16:39:41 -0700 2009
Some of the ways were quite obvious but many were counter intuitive. It's always fun to know what the ad...more...]]> 5 0 false false Tue Oct 07 00:00:00 -0700 2008 Sun Oct 05 17:01:53 -0700 2008 Tue Oct 07 15:49:32 -0700 2008 1
There are scientific studies cited for every 'tactic' that is mentioned. You can use these methods at work, at school, and at home. Best of all, the examples Cialdini gives are PRACTICAL examples (often situated at hom...more...]]> 4 0 false false Fri Dec 12 00:00:00 -0800 2008 Fri Dec 12 13:49:34 -0800 2008 Fri Dec 12 13:50:04 -0800 2008 more...]]> 3 0 false false Thu Oct 30 00:00:00 -0700 2008 Wed Oct 22 13:29:55 -0700 2008 Thu Oct 30 11:17:31 -0700 2008 1 more...]]> 4 0 false false Sun Mar 01 00:00:00 -0800 2009 Tue Feb 17 07:22:28 -0800 2009 Fri Mar 27 08:43:11 -0700 2009 more...]]> 3 0 false false Sun Aug 03 00:00:00 -0700 2008 Fri May 09 10:20:17 -0700 2008 Sun Aug 03 12:04:26 -0700 2008 more...]]> 2 0 false false Sat Sep 27 00:00:00 -0700 2008 Sun Aug 24 08:24:37 -0700 2008 Fri Oct 31 19:34:09 -0700 2008 more...]]> 4 0 false false Sat Aug 01 00:00:00 -0700 2009 Wed Sep 23 09:45:17 -0700 2009 Wed Sep 23 09:46:23 -0700 2009 4 0 false false Mon Oct 26 00:00:00 -0700 2009 Tue Jul 07 15:14:08 -0700 2009 Mon Oct 26 14:27:06 -0700 2009 more...]]> 5 0 false false Mon May 04 00:00:00 -0700 2009 Sat Apr 25 15:30:48 -0700 2009 Mon May 04 14:49:46 -0700 2009