Yes!: 50 Scientifically Proven Ways to Be Persuasive
by Noah Goldstein, Robert B. Cialdini Steve J. Martinbook data
93 ratings,
3.78
average rating, 38 reviews
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published
June 10th 2008
by Free Press
binding
Hardcover, 288 pages
isbn
1416570969
(isbn13: 9781416570967)
description
Small changes can make a big difference in your powers of persuasion
What one word can you start using today to increase your persuasiveness by more th
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other reviews (showing 1-20 of 252)
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avg 3.78
editions: all | this edition
editions: all | this edition
Read in December, 2008
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Read in October, 2008
I love Cialdini's Influence book, but this one left me cold. It's written as 50 two page essays, rather like an anthology of blog posts. Consequently it doesn't dive deep into anything, just presents 50 case studies or psych studies showing an aspect of influence and suggests how they might be used in a modern business. I was frustrated by the lack of detail--all too often we heard about something awesome ("X made people buy more") but didn't learn how much more, how many people, or...more
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Quick little read, couple of hours with interesting pieces, I would call this a readers digest of various techniques on how to "sell", be it ideas or stuff. It is quite focused on how this was done for various advertising, but that is where studies are being performed 3-4 pages per idea 50 ideas in all - true readers digest. Even if you are not the one planning to persuade anyone, if you want to know how advertisers make you buy or do things this is pretty worthwhile read.
They do...more
They do...more
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Read in March, 2009
From the time I discovered How to Win Friends and Influence People, I've been interested in learning about the power of persuasion. How to ethically make someone agree with you. Whether or not any of the techniques are put into place, this is an interesting book for anyone interested in psychology. It discusses things like why some PSAs have the opposite results than the ones intended -- more litterers, more energy use, more natural resources stolen -- why post-it notes really get people's atten...more
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Read in February, 2009
I bought this book on sale, not expecting much. Robert Cialdini was one of the writers, though, and his book Influence is the classic on persuasion. But with 2 other authors, I figured he might not have had much to do with it. I was pleasantly surprised. The book consists of 50 mini-chapters, each one a report on a specific study undertaken to test a theory of persuasiveness. The results are fascinating, often unexpected, and always helpful to students of the art of persuasion. A good quic...more
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Read in March, 2009
I enjoy pop-psychology books and this one doesn't disappoint. It's a very quick read of 50 very short chapters looking at different way that affect how persuasive something is to us.
Some of the ways were quite obvious but many were counter intuitive. It's always fun to know what the ad on TV is trying to manipulate you with (or how to get the kids to cooperate).
Some of the ways were quite obvious but many were counter intuitive. It's always fun to know what the ad on TV is trying to manipulate you with (or how to get the kids to cooperate).
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Read in October, 2008
recommended to Alexander by:
browsed it at the bookstorerecommends it for: anyone
One of the best books I've read out there on negotiation/persuasion.
There are scientific studies cited for every 'tactic' that is mentioned. You can use these methods at work, at school, and at home. Best of all, the examples Cialdini gives are PRACTICAL examples (often situated at home).
The case studies are insightful and often with a captivating twist. If you pair this with Dawson's 'Secrets of Negotiation' and you take good notes from both books, you will have a ful...more
There are scientific studies cited for every 'tactic' that is mentioned. You can use these methods at work, at school, and at home. Best of all, the examples Cialdini gives are PRACTICAL examples (often situated at home).
The case studies are insightful and often with a captivating twist. If you pair this with Dawson's 'Secrets of Negotiation' and you take good notes from both books, you will have a ful...more
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Read in December, 2008
This publication is the “one minute management’ version of other books by this author who has other publications about the science of persuasion. Each tip is covered in a short chapter. The author explains why the techniques work and supports his suggestions with references to the research that proves the effectiveness of these persuasive behaviors.
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Read in October, 2008
This could almost be considered an update to Cialidini's original "Influence" book, but it is written in a much more user-friendly format for the business minded. It included much of Cialdini's recent work on the impact of social proof on behavior change as well as updated applications on many concepts he's covered before (e.g., scarcity, reciprocity, etc.). I would recommend this book to anyone who wants to learn tons of persuasion techniques without getting too bogged down with how t...more
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Read in March, 2009
A great little book that does a nice job of combining strategies with science (and I love reading anything that has to do with anecdotes about scientific studies). It's basically a collection of 50 tips of how to get people to either do something for you or with you, and while it's geared towards the sales/people-with-clients set, I'm still able to apply the overall ideas to my job. The book is best if you read a couple chapters at a time, otherwise the ideas may start to jumble up. Also great f...more
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Read in August, 2008
Amazing! The authors dedicate 2 or 3 pages each to 50 different common-sense ways to persuade, sell, manage, or get people to like you. Each is backed up with experiments (though some of the research is peer-reviewed and some is more just the authors mucking around). You may find yourself realizing that you know this stuff without knowing why you know it...for people like me who need all the social coaching they can get, this book is a godsend.
Edited August 3: I put this book down in...more
Edited August 3: I put this book down in...more
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Read in September, 2008
I'm actually not at all sure why I even read this book (or once I started it, why I finished). It's sort of a self-help book for businesspersons--most of the scenarios would be of use in sales, marketing, PR, etc. I heard an interview with the author on the radio and it sounded interesting enough (seemed like an idea similar to Malcolm Gladwell's "Blink" which I thoroughly enjoyed), but I found it dull, repetitive, and cheesy. Each of the 50 "scientifically proven" strategies...more
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Read in May, 2009
For Ciadini's fans... you're going to love this one! Each chapter is a little goldmine all in itself. This book lays out some new (and expands on some older) research into our psycho/social behavior as consumers of information, services, and goods.
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Cialdini é um 'mestre' da persuasão. Suas dicas beiram a picaretagem, a auto-ajuda, mas são interessantes. Este livro trata de maneiras comprovadas cientificamente, digamos, de chegar ao sim.
São coisas engraçadinhas como a irresístível atração exercida sobre nós por um grupo de pessoas olhando para o mesmo lugar. Não tem jeito, quase sempre você olha também. É o efeito boiada, que você pode usar em outras situações, usando a adoção daquela determinada atitude ou produto ...more
São coisas engraçadinhas como a irresístível atração exercida sobre nós por um grupo de pessoas olhando para o mesmo lugar. Não tem jeito, quase sempre você olha também. É o efeito boiada, que você pode usar em outras situações, usando a adoção daquela determinada atitude ou produto ...more
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Read in March, 2009
50 ways to be persuasive! It's written simply and clearly. Its additional value is in the suggestions/recommendations that the authors provided in increasing our persuasiveness.
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04/25/09
Mindy
marked it as to-read
recommended from the Freakonomics blog in the New York Times online--it has 50 random field experiments that sound appealing in their randomness.
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Read in February, 2009
Good book, similar to "How to Win Friends and Influence People" but with a modern spin and scientific studies to back up the claims.
Read in December, 2008
More of a marketing tome than a social psychology or behavior book (although the examples are pulled straight from psychological research).
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02/02/09
Michael
is currently reading it
Read in February, 2009
Useful and interesting-- Not Earth shaking. Many are evident- kinda like good diet and exercise. You know them but don't do them
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02/25/09
Elizabeth
marked it as to-read
As seen on the ACS Careers Blog.
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