Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for S...
One of America's leading brand strategists shares her step-by-step program for creating an unforgettable identity in today's marketplace.
Do yo... read full description
Do yo... read full description
reviews
May 06, 2010
Lesley
rated it: 
I bought this book several months ago and forgot about it, bur I'm glad it rose to the top of the stack again. This book is partly about putting your best foot forward, but it's more than that. It helped me to think more about personal image and how others, both at work and elsewhere, may see me.
This book gives case studies and well as exercises to work through, in addition to tips, resources, and things to think about. One of the points the author made was to think about what your More...
This book gives case studies and well as exercises to work through, in addition to tips, resources, and things to think about. One of the points the author made was to think about what your More...
Sep 06, 2011
Jane
rated it: 
Amazon review:
This is the first book I’ve read that actually made me feel good about branding and marketing myself. I felt, incorrectly, that by branding myself I was turning me into a commodity. Roffer puts a practical and positive spin on it. For job seekers the question: “Tell me about yourself” comes up frequently. Networking is to finding a job and having a tagline and a clear message about what you do and what your care about makes a clear impression. She includes exercises a More...
This is the first book I’ve read that actually made me feel good about branding and marketing myself. I felt, incorrectly, that by branding myself I was turning me into a commodity. Roffer puts a practical and positive spin on it. For job seekers the question: “Tell me about yourself” comes up frequently. Networking is to finding a job and having a tagline and a clear message about what you do and what your care about makes a clear impression. She includes exercises a More...
Jan 23, 2008
Lauren
rated it:
Off the top let me just say that I am typically very skeptical about any book that promises its knowledge comes in the form of a numbered list. Because of that, I likely never would have picked up Make a Name for Yourself if it hadn’t been recommended by a trusted colleague. The book is not a traditional marketing book, and in fact is not aimed specifically at entrepreneurs, but rather at women interested in success in their careers regardless of who writes their paycheck. That said, for those o
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Sep 14, 2009
Emills
rated it: 
some very basic, but some very good information. not just for the ladies...
Jun 20, 2008
Marianne
rated it:
Great little book on helping you define and refine your 'package' of assets in the business world.
Sep 15, 2009
Gumby
rated it: 
I'm not convinced I need to create a personal brand strategy for success.
Aug 15, 2007
Jennifer
rated it:
Nicely written upbeat book for any woman or man interested in branding.
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