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Winning in the Indian Market: Understanding the Transformation of Consumer India

4.29  ·  Rating Details ·  7 Ratings  ·  0 Reviews
Rama has done a great service by capturing her vast experience this book for the benefit of all-from CEOs to market and business development professionals... She has developed a very strong case for learning India on its own terms before investing. This book is a critical read for anyone considering building a large franchise for themselves in India. - C.K. Prahalad

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Paperback, 226 pages
Published October 1st 2007 by John Wiley & Sons
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Rama Bijapurkar is one of India's most respected thought leaders on market strategy and consumer related issues in India. She is also a keen commentator on social and cultural changes in the evolving liberalizing India. She has her own market strategy consulting practice and works with an impressive list of Indian and global companies, guiding the development of their business-market strategies. S ...more
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