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The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy
"What we're describing is a world that's very different from the one we once knew. It is a much faster and uncertain world, where what's right today is wrong tomorrow, and where today's success is tomorrow's failure. Forward-thinking marketers will benefit from understanding and exploiting how national advertising markets work, and forward-thinking agencies will adapt...more
Hardcover, 189 pages
Published
September 11th 2007
by Easton Studio Press, LLC
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The author is the Co-Founder and Executive Chairman of Did-IT, a SEM company. Mr. Lee just seems to be all over the place in this book, I was never able to finish it.
Seamus
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