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Creative Advertising: Ideas and Techniques from the World's Best Campaigns
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.Each chapter highlights different practical methods for creating innovative and unforgettable ads, with a...more
Paperback, Second Edition, 255 pages
Published
June 23rd 2008
by Thames & Hudson
(first published May 1st 2002)
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I highly recommend this book. Although it's written in 2002 it still holds it's value today. I use this book quite often when developping concepts for cliënts (especially in the first phase, since the book contains lots of different viewpoints how to bring a message across).
هذا الكتاب لا ينتهي مع آخر صفحة بل يمتد إلى الروح بإبداع يشد العين, ويجذب القلب, ويبهر العقل, ويمتع الحواس كلها.
very interesting book gave me a few ideas for my project but they didnt have the kind of images that i wanted which is why i never gave it 4 or even 5 stars
Some says this is a bible for advertising creatives, so let's check it out
Doesn't matter if you are a suit or a creative guy, this book is for you!
I just love graphics design and it happened that I also like marketing. This book is great to say the least. I enjoy flipping the pages and be impressed by the creativity that is present in every page.
ini kebetan terbaik yang pernah gw punya. Kepepet? carilah buku ini! Haha
no limit on creativity.....
Can't say it is good enough.
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