Now Is Gone: A Primer on New Media for Executives and Entrepreneurs
by Geoff Livingston
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other reviews (showing 1-20 of 26)
recommended to Andrew by:
Geoff Livingston
recommends it for: executives, entrepreneurs, AND students
recommends it for: executives, entrepreneurs, AND students
This book is precisely what it claims to be: a practical primer for new media. Moving right to the heart of every topic it covers, Now is Gone is straightforward and on the mark, with a succinct recap of salient points at the end of every chapter.
This is not a tome of theory -- nor should it be. This book is more of a field guide: how to get involved with new media, social media, social networking, how to do it right, how to hopefully avoid certain pitfalls along the way, and to be ready, wi...more
This is not a tome of theory -- nor should it be. This book is more of a field guide: how to get involved with new media, social media, social networking, how to do it right, how to hopefully avoid certain pitfalls along the way, and to be ready, wi...more
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Read in July, 2008
recommended to Stephen by:
Brian Solis' blogrecommends it for: marketing or PR people, anyone interested in building community around their product/brand
A nice overview of what social media marketing and PR is, why it matters, and the principles behind getting involved. This is not a "how to".
At this point (only one year after publishing), most of the info in this book is available to anyone with a passing knowledge of RSS feeds, but if you're trying to educate the C suite, this book is a good place to start.
At this point (only one year after publishing), most of the info in this book is available to anyone with a passing knowledge of RSS feeds, but if you're trying to educate the C suite, this book is a good place to start.
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Read in November, 2007
recommends it for:
cct students, entrepreneurs
I interviewed the author and put it on a podcast... available here: http://gnovisjournal.org/audio...
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