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Now Is Gone: A Primer on New Media for Executives and Entrepreneurs
by
Geoff Livingston (Goodreads Author)
Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate...more
Paperback, 194 pages
Published
November 1st 2007
by Bartleby Press
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Feb 08, 2008
Andrew
rated it
3 of 5 stars
Recommends it for:
executives, entrepreneurs, AND students
Recommended to Andrew by:
Geoff Livingston
This book is precisely what it claims to be: a practical primer for new media. Moving right to the heart of every topic it covers, Now is Gone is straightforward and on the mark, with a succinct recap of salient points at the end of every chapter.
This is not a tome of theory -- nor should it be. This book is more of a field guide: how to get involved with new media, social media, social networking, how to do it right, how to hopefully avoid certain pitfalls along the way, and to be ready, willin...more
This is not a tome of theory -- nor should it be. This book is more of a field guide: how to get involved with new media, social media, social networking, how to do it right, how to hopefully avoid certain pitfalls along the way, and to be ready, willin...more
An optional-read book on social media for the knowledge worker, manager, executive, or entrepreneur.
Oct 05, 2009
Colleen
added it
Now Is Gone: A Primer on New Media for Executives and Entrepreneurs by Brian Solis (2007)
Jul 07, 2008
Stephen Winkler
rated it
3 of 5 stars
Recommends it for:
marketing or PR people, anyone interested in building community around their product/brand
Recommended to Stephen by:
Brian Solis' blog
Shelves:
work,
non-fiction
A nice overview of what social media marketing and PR is, why it matters, and the principles behind getting involved. This is not a "how to".
At this point (only one year after publishing), most of the info in this book is available to anyone with a passing knowledge of RSS feeds, but if you're trying to educate the C suite, this book is a good place to start.
At this point (only one year after publishing), most of the info in this book is available to anyone with a passing knowledge of RSS feeds, but if you're trying to educate the C suite, this book is a good place to start.
A very simple primer on Web 2.0. This is a good outline for those people who may not have encountered new media, although there were very few concepts here which I hadn't already encountered many times over in blogs. This is the problem with books on the emerging new media - things change so quickly that books rapidly fall out of date.
I interviewed the author and put it on a podcast... available here: http://gnovisjournal.org/audio/book-c...
Geoff did a great job with this one. Excellent case studies.
I can't wait to read this one - it's on its way from Amazon.
May 01, 2013
Therese
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Mar 28, 2013
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Nov 28, 2012
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Oct 19, 2012
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May 15, 2012
Lindsay Lennox
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Apr 12, 2012
Eric
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Apr 04, 2012
Geoff Livingston
rated it
5 of 5 stars
· (Review from the author)
Shelves:
books-i-ve-written
Sep 22, 2011
Chris Giovagnoni
marked it as to-read
Aug 24, 2011
J. D. Montague
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Jun 02, 2011
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Geoff Livingston is an author, public speaker and strategist who helps companies and nonprofits develop outstanding marketing programs. He brings people together, virtually and physically to build loyal networks for business, change and higher knowledge.
A former journalist, Livingston continues to write, and has authored three books. Most recently he co-authored Marketing in the Round (with Gini D...more
More about Geoff Livingston...
A former journalist, Livingston continues to write, and has authored three books. Most recently he co-authored Marketing in the Round (with Gini D...more
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