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Now Is Gone: A Primer on New Media for Executives and Entrepreneurs
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Now Is Gone: A Primer on New Media for Executives and Entrepreneurs

3.84 of 5 stars 3.84  ·  rating details  ·  44 ratings  ·  8 reviews
Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate ...more
Paperback, 194 pages
Published November 1st 2007 by Bartleby Press
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Andy Badera
Feb 08, 2008 Andy Badera rated it 3 of 5 stars
Recommends it for: executives, entrepreneurs, AND students
Recommended to Andy by: Geoff Livingston
This book is precisely what it claims to be: a practical primer for new media. Moving right to the heart of every topic it covers, Now is Gone is straightforward and on the mark, with a succinct recap of salient points at the end of every chapter.

This is not a tome of theory -- nor should it be. This book is more of a field guide: how to get involved with new media, social media, social networking, how to do it right, how to hopefully avoid certain pitfalls along the way, and to be ready, willin
Jul 07, 2008 Stephen rated it 3 of 5 stars
Recommends it for: marketing or PR people, anyone interested in building community around their product/brand
Recommended to Stephen by: Brian Solis' blog
Shelves: work, non-fiction
A nice overview of what social media marketing and PR is, why it matters, and the principles behind getting involved. This is not a "how to".

At this point (only one year after publishing), most of the info in this book is available to anyone with a passing knowledge of RSS feeds, but if you're trying to educate the C suite, this book is a good place to start.
A very simple primer on Web 2.0. This is a good outline for those people who may not have encountered new media, although there were very few concepts here which I hadn't already encountered many times over in blogs. This is the problem with books on the emerging new media - things change so quickly that books rapidly fall out of date.
Jan 09, 2008 Brad rated it 4 of 5 stars
Recommends it for: cct students, entrepreneurs
I interviewed the author and put it on a podcast... available here:
Lori Grant
An optional-read book on social media for the knowledge worker, manager, executive, or entrepreneur.
Now Is Gone: A Primer on New Media for Executives and Entrepreneurs by Brian Solis (2007)
Geoff did a great job with this one. Excellent case studies.
I can't wait to read this one - it's on its way from Amazon.
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A former journalist, Geoff continues to write, and has authored four books. Most recently he published his first novel Exodus in 2013, co-authored Marketing in the Round, and wrote the social media primer Welcome to the Fifth Estate.

Professionally, Geoff has advised more than 10 members of the Fortune 500, including AT&T, Cox, eBay, Ford, General Dynamics, Google, PayPal, Pepsi Co., Procter an
More about Geoff Livingston...
Exodus (The Fundamentalists #1) Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy Perseverance (The Fundamentalists #2) Marketing in the Round: Multichannel Approaches in the Post-Social Media Era GSM SuperPhones: Technologies and Services

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