Goodreads helps you keep track of books you want to read.
Start by marking “Now Is Gone: A Primer on New Media for Executives and Entrepreneurs” as Want to Read:
Now Is Gone: A Primer on New Media for Executives and Entrepreneurs
Enlarge cover
Rate this book
Clear rating
Open Preview

Now Is Gone: A Primer on New Media for Executives and Entrepreneurs

by
3.84  ·  Rating Details  ·  45 Ratings  ·  8 Reviews
Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate ...more
Paperback, 194 pages
Published November 1st 2007 by Bartleby Press
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Now Is Gone, please sign up.

Be the first to ask a question about Now Is Gone

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 110)
filter  |  sort: default (?)  |  Rating Details
Andy Badera
Feb 08, 2008 Andy Badera rated it liked it
Recommends it for: executives, entrepreneurs, AND students
Recommended to Andy by: Geoff Livingston
This book is precisely what it claims to be: a practical primer for new media. Moving right to the heart of every topic it covers, Now is Gone is straightforward and on the mark, with a succinct recap of salient points at the end of every chapter.

This is not a tome of theory -- nor should it be. This book is more of a field guide: how to get involved with new media, social media, social networking, how to do it right, how to hopefully avoid certain pitfalls along the way, and to be ready, willin
...more
Stephen
Jul 07, 2008 Stephen rated it liked it
Recommends it for: marketing or PR people, anyone interested in building community around their product/brand
Recommended to Stephen by: Brian Solis' blog
Shelves: work, non-fiction
A nice overview of what social media marketing and PR is, why it matters, and the principles behind getting involved. This is not a "how to".

At this point (only one year after publishing), most of the info in this book is available to anyone with a passing knowledge of RSS feeds, but if you're trying to educate the C suite, this book is a good place to start.
NancyHelen
Jan 28, 2009 NancyHelen rated it liked it
A very simple primer on Web 2.0. This is a good outline for those people who may not have encountered new media, although there were very few concepts here which I hadn't already encountered many times over in blogs. This is the problem with books on the emerging new media - things change so quickly that books rapidly fall out of date.
Brad
Jan 09, 2008 Brad rated it really liked it
Recommends it for: cct students, entrepreneurs
I interviewed the author and put it on a podcast... available here: http://gnovisjournal.org/audio/book-c...
Lori Grant
Mar 29, 2013 Lori Grant rated it liked it
An optional-read book on social media for the knowledge worker, manager, executive, or entrepreneur.
Colleen
Now Is Gone: A Primer on New Media for Executives and Entrepreneurs by Brian Solis (2007)
Bethharte
Sep 12, 2008 Bethharte rated it it was amazing
Geoff did a great job with this one. Excellent case studies.
Jayfader
Dec 21, 2007 Jayfader rated it it was amazing
I can't wait to read this one - it's on its way from Amazon.
Traci Evans
Traci Evans marked it as to-read
Apr 29, 2016
David Jardine
David Jardine marked it as to-read
Mar 30, 2016
Steven Melfi
Steven Melfi rated it really liked it
Mar 27, 2016
Linda
Linda marked it as to-read
Sep 10, 2015
Melissa
Melissa marked it as to-read
Jun 03, 2015
Lee
Lee rated it liked it
Apr 11, 2015
Erik
Erik marked it as to-read
Mar 02, 2015
Curt
Curt rated it liked it
Dec 20, 2014
John
John rated it really liked it
Sep 28, 2014
Eliza
Eliza rated it liked it
Sep 24, 2014
Matt Blair
Matt Blair marked it as to-read
Sep 16, 2014
Bridgette Austin
Bridgette Austin marked it as to-read
Aug 28, 2014
Chris Abraham
Chris Abraham marked it as to-read
Jul 27, 2014
Silvia Fernandez
Silvia Fernandez marked it as to-read
Jun 02, 2014
Aaron
Aaron added it
May 28, 2014
Adam
Adam rated it really liked it
May 07, 2014
Brett
Brett rated it liked it
Jan 20, 2014
Lisa Buyer
Lisa Buyer marked it as to-read
Jan 02, 2014
Gloria
Gloria rated it it was amazing
Aug 18, 2013
« previous 1 3 4 next »
There are no discussion topics on this book yet. Be the first to start one »
991783
A former journalist, Geoff continues to write, and has authored four books. Most recently he published his first novel Exodus in 2013, co-authored Marketing in the Round, and wrote the social media primer Welcome to the Fifth Estate.

Professionally, Geoff has advised more than 10 members of the Fortune 500, including AT&T, Cox, eBay, Ford, General Dynamics, Google, PayPal, Pepsi Co., Procter an
...more
More about Geoff Livingston...

Share This Book