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Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running
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Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running

3.56  ·  Rating Details ·  55 Ratings  ·  11 Reviews
Out of Nowhere Offers an account of how Nike became the world's largest sports and fitness company. This book provides a glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant. Full description
Paperback, 327 pages
Published April 1st 2008 by Meyer & Meyer Sport
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Community Reviews

(showing 1-30)
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Wendy Hollister
Aug 17, 2009 Wendy Hollister rated it it was amazing
My husband Geoff is a brilliant writer and has lived an inspiring life.
Marek
Aug 11, 2011 Marek rated it it was amazing
"To give anything less than your best is to sacrifice the gift." Steve R. Prefontaine
Joey
Mar 19, 2016 Joey rated it did not like it
First, it isn't Nike's story - it's Geoff Hollister's autobiography. While he was one of the initial key players and an influencer in Nike for decades, this book is really about Hollister.

Also, it is terribly written. It is 300 pages of somewhat chronological, largely unconnected anecdotes from Hollister's life. You would get more continuity from a random collection of Dilbert comics. He drops names without explaining who they are...constantly. He uses jargon without defining it...constantly. It
...more
Luke
Jan 20, 2010 Luke rated it really liked it
The book tells an interesting story. It's written by Geoff Hollister, who was the 3rd employee of Nike. He ran on the Oregon track team with Phil Knight and was instrumental in building Nike's team of professional athletes who represented their products. A close friend of Pre, a student of Bowerman, and the man who patented the aqua-sock for Nike, Hollister could do it all! There is a ton of information about American (and international) runners from the 70s and 80s. Hollister definitely had a u ...more
Kate
Sep 03, 2010 Kate rated it liked it
Shelves: memoir, running
This book is kind of a tough read since it's mainly a long chronology of loosely connected anecdotes about how Nike emerged out of the track and field mecca of Eugene in the early 70s. Hollister assumes you already know about many of the (many) people he mentions and often doesn't provide enough explanation for some of the incidents, leaving the reader frequently scratching his head in confusion. Overall though it's a fascinating tale and worth the slog to understand the culture of Nike's beginn ...more
John
Jun 17, 2013 John rated it liked it
Shelves: 2013, running-books
Not terribly well-written, but it gives insight to the creation and development of Nike. Some of the "dark ages" were glossed over (you can read about it in Just Do It, oddly, a fairly official account) but perhaps from his perspective it was always tough times. It's sad to know he's since passed away, but if ever there were a picture of a full life, this is it, warts and all. He DOESN'T gloss over his personal life's troubles, to his credit. That seems to lend credence to the rest of the text's ...more
Joie
Aug 14, 2009 Joie rated it it was ok
This was not really what I was expecting. I was expecting more Nike, less personal anecdotes. There were some interesting parts, but overall it was kind of a yawner.
Kelsey
Nov 08, 2008 Kelsey marked it as to-read
what a rip off. I got this book from the library but before I got into it Justin saw it and swiped it.
Lauren Armony
Oct 15, 2008 Lauren Armony rated it it was amazing
My father had the pleasure of meeting this man in person. It was such a beautiful book, especially if your life is based upon running.
Wayne
Jan 24, 2016 Wayne rated it it was amazing
The amazing story of how Nike used guerrilla marketing to get their brand name on nearly every elite runner in the world and wound up being one of the world's most recognized brand names.
Mike Kennedy
Mike Kennedy rated it liked it
Jul 22, 2011
Emily
Emily rated it did not like it
Sep 28, 2013
John
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Ashley Allen
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Aug 08, 2015
Nick Smith
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Craig Dismore
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Jared
Jared rated it did not like it
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Bill Crowson
Bill Crowson rated it liked it
Dec 09, 2013
Tate Johnson
Tate Johnson rated it liked it
May 13, 2013
Chaski Urbano
Chaski Urbano rated it it was amazing
Nov 09, 2015
Kari
Kari rated it liked it
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Dane
Dane rated it it was amazing
Dec 17, 2014
Kathryn Kelly
Kathryn Kelly rated it liked it
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Pieter Barbé
Pieter Barbé rated it liked it
Dec 26, 2013
Arie Verburg
Mar 05, 2011 Arie Verburg rated it really liked it
Very good read. Interesting insight about the road Nike as taken so far.
Morgan
Morgan rated it it was ok
Jul 02, 2009
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