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Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running
Out of Nowhere Offers an account of how Nike became the world's largest sports and fitness company. This book provides a glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant. Full description
Paperback, 327 pages
Published April 1st 2008 by Meyer & Meyer Sport
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(showing 1-30 of 95)
The book tells an interesting story. It's written by Geoff Hollister, who was the 3rd employee of Nike. He ran on the Oregon track team with Phil Knight and was instrumental in building Nike's team of professional athletes who represented their products. A close friend of Pre, a student of Bowerman, and the man who patented the aqua-sock for Nike, Hollister could do it all! There is a ton of information about American (and international) runners from the 70s and 80s. Hollister definitely had a u ...more
This book is kind of a tough read since it's mainly a long chronology of loosely connected anecdotes about how Nike emerged out of the track and field mecca of Eugene in the early 70s. Hollister assumes you already know about many of the (many) people he mentions and often doesn't provide enough explanation for some of the incidents, leaving the reader frequently scratching his head in confusion. Overall though it's a fascinating tale and worth the slog to understand the culture of Nike's beginn ...more
Not terribly well-written, but it gives insight to the creation and development of Nike. Some of the "dark ages" were glossed over (you can read about it in Just Do It, oddly, a fairly official account) but perhaps from his perspective it was always tough times. It's sad to know he's since passed away, but if ever there were a picture of a full life, this is it, warts and all. He DOESN'T gloss over his personal life's troubles, to his credit. That seems to lend credence to the rest of the text's ...more