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Brand Media Strategy: Integrated Communications Planning in the Digital Era

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From YouTube to Facebook to the iPad, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology comes powerful ways to track what's working and what's not—and to ensure that you get the maximum impact for your brand.

In a new, fully revised and updated edition, Brand Media Strategy, Second Edi
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Hardcover, 256 pages
Published August 26th 2014 by Palgrave Macmillan
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