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The Attention Economy: Understanding the New Currency of Business
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The Attention Economy: Understanding the New Currency of Business

3.53 of 5 stars 3.53  ·  rating details  ·  55 ratings  ·  5 reviews
This title identifies attention management as the new critical competency for 21st century business. This is a landmark book for every manager who wants to learn how to earn and spend the new currency of business argues that unless companies learn to effectively capture, manage, and keep attention - both internally and out in the marketplace - they'll fall hopelessly behin ...more
Hardcover, 272 pages
Published June 1st 2001 by Harvard Business Review Press (first published 2001)
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Jon Mountjoy
Well, I found this a difficult read. When a friend gave it to me, he warned me that it might not be what I expected. What I expected on seeing the title was something on the attention economy - how we spent our attention. See the www.attentiontrust.org for an example.

This does have a little of that in here, but it's really about style and substance. On the one end is substance, we read/perceive the material and that's what matters. Fonts fade away, leaving the words. At the other end is style. W
...more
Randa Ahmed
This is a very simple read but yet it needs full focus to be understood. How sophisticated economic activity will be mediated by the variable of attention. The book also discussed attention within an organization and how it functions internal to deliver the right attention needed through some strategic models
Alex Wang
I read this pretty years ago. It is a light read talk not too much the complex nature of the economic mechanism that drive the allocation of economy. It focuses on the implementable guidelines for managing the work and the organization from the viewpoint of attention allocation in the age of information explosion.

Dedrick
I got a lot out of this book, and my focus was to look at Internet related information management models. This book was very good for framing the issues around information and attention; how content overload will need to be addressed.
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Tom Davenport holds the President's Chair in Information Technology and Management at Babson College. His books and articles on business process reengineering, knowledge management, attention management, knowledge worker productivity, and analytical competition helped to establish each of those business ideas. Over many years he's authored or co-authored nine books for Harvard Business Press, most ...more
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