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Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works

3.67  ·  Rating Details ·  18 Ratings  ·  5 Reviews
Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.

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Paperback, 244 pages
Published September 15th 2014 by McGraw-Hill
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Dane Cobain
Sep 26, 2016 Dane Cobain rated it liked it
I felt like I had to give this book a 6/10 because that’s my default score for a book which contains typos, which unfortunately this one does. There aren’t many – maybe three or four throughout the whole thing – but it was enough.

But with that out of the way, let’s take a look at the good stuff. See, there’s a lot of great advice in here, and while it doesn’t cover every single thing that you might want to know, no book ever could. In fact, while some bits did feel a little dated here and there,
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Maria Jansson
May 11, 2016 Maria Jansson rated it liked it
Even though the book came out 2013, and social media is an ever changing machine, I felt that many of the advices could improve my social media presence. After reading the first chapters I shortened my "about" page on the blog, and made sure my profile photos are the same around the web. I love the modern, sometimes sarcastic voice of the book! Very easy to read, I read the whole book in one sitting.
Alex Devero
Jan 25, 2016 Alex Devero rated it it was ok
Shelves: marketing
Global content marketing is the most effective way to win and maintain a loyal customer base. Content marketing promotes a deeper understanding of your target audience and their needs, while also opening up new opportunities for your company to optimize its marketing approach and strengthen internal processes.
Manjit Kakkar
Aug 11, 2016 Manjit Kakkar rated it it was amazing
The book is great! You get deep details about how local and global content marketing works in today's scenario.
Debbie Miller
Debbie Miller rated it it was amazing
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Graham Mumm
Dec 01, 2015 Graham Mumm rated it did not like it
Reads like a textbook and provides nothing but vague statements stuffed with marketing jargon.
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