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Doublespeak: From Revenue Enhancement to Terminal Living : How Government, Business, Advertisers, and Others Use Language to Deceive You
by
William Lutz
Paperback, 304 pages
Published
September 28th 1990
by Harpercollins
(first published 1989)
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It would probably appeal more to general readers who don't already think about this sort of thing all the time.
A great explanation of how in the mind of advertisers better is better than best.
One of the best books on the insidious predicament of doublespeak. The majority of the professors and staff I had experience with at The University of Texas at Austin consistently utilized doublespeak.
Interesting book with lots of good examples of "doublespeak;" nevertheless, seems to drive the same point home over and over again.
Mar 19, 2013
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