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Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management
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Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management

4.2 of 5 stars 4.20  ·  rating details  ·  5 ratings  ·  1 review
Provides a fresh, international perspective on building customer relationships and building brand equity
Customer relationship management (CRM) is one of the hottest topics in strategic branding worldwide, and, as the authors of this groundbreaking book demonstrate, the most innovative CRM techniques are developed at transnational corporations challenged with maintaining re
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Hardcover, 250 pages
Published May 22nd 2001 by Wiley
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helped me through dissertation tasks. It gave a usefull understanding the power of personalize service.
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