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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategy
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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategy

3.92  ·  Rating Details  ·  4,305 Ratings  ·  94 Reviews
This book shows how to tune up virtually every area of your business, systematically, with just a little disciplined focus. Spend an hour per week on each impact area of your business and you will be astonished at hoe much you can accomplish.
Audio CD, 1 page
Published July 1st 2007 by Blackstone Audiobooks (first published June 21st 2007)
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Jul 11, 2009 Nicholas rated it really liked it  ·  review of another edition
This review has been hidden because it contains spoilers. To view it, click here.
Roberto Jorda-Cid
Best business book ive read in a long time. This is the type of book that gets you thinking, pumped, and read to take action all at once. No one has the ability Chet Holmes has to make this information be relevant and also help guide you to take action.

This is a book I will re-read as many times until it becomes second nature. The tips, the exercise, and the stories that are intertwined throughout the reading make this a great experience and tool for anyone creating a business, works in sales,
Feb 19, 2008 Jason rated it it was ok  ·  review of another edition
I promise that this will be the first and last sales book I add to my list. The books author, Chet Holmes, claims to be "Americas greatest sales and marketing executive". That may or may not be the case. Regardless, he does not lack hubris. Just ask him who's the best. Anyway, Chet has developed "12 skill areas" that will help anyone sell stuff better than they ever have before! For our reading convienience he's broken down the 12 skill areas into 12 chapters! You will only need to read these 12 ...more
This book provides a decent overview of sales, with a lot of examples from a successful salesperson. As a forewarning, a large part of my brain is probably devoted to ignoring advertisements and spam, so I have a lot of negative opinions about many sales techniques.

Review of Sales Techniques
Numerous methods and types of sales are discussed, with strategies explained. I have no doubt most businesses would find one or more strategies they haven't thought of. Personally, I reject about half of the
Bart Van Loon
Okay, it's another American book on business and this one is perhaps even more `American' than all the others. Everything is repeated, data is served in very small chunks, the author is shamelessly self-promoting on every single page, etc...


I do believe the content of this book and the learnings you get from it are extremely useful to increase your companies sales productivity. I also liked the link the author makes between business and life. Success in either one basically requires a very si
Aug 25, 2013 Maura rated it really liked it  ·  review of another edition
Some useful ideas for those of us who aren't in sales. My biggest takeaways:
*dedicate 1 hour per week on areas that need improvement that otherwise wouldn't get attention
*When pitching, always put things in terms of the customer's benefit/point if view, not you or your product's advantages
*Don't waffle when trying to make a sale. A great example was a real estate agent who told a couple about to buy their first house something like "Now buying a house is a big decision and shouldn't be rushed in
Jan 01, 2014 Trevor rated it it was ok  ·  review of another edition
Anecdotes of Holmes' time with Charlie Munger are peppered throughout and are generally entertaining and informative, unfortunately they also become repetitive and somewhat trite. Holmes was obviously a master salesman and an excellent trainer however much of the books' advice is either overly broad (being doggedly persistent helps close deals) or too specific (providing exact phraseology).

Overall I found it an interesting read but my general sense as a non-salesman is that any number of more r
Great for a sales person if the only thing you care about is numbers. Call 1,000 leads and get 1 sale. Sounds logical then to pump out as many calls as possible or, in his case, have someone else do it. His dedication to system based approach would be more digestible if the purpose instead was to increase or maintain quality and let the numbers come in higher as a by-product.
Dustan Woodhouse
Re-read this book every 30 days for a year, maybe two years, and if you are not at the top of the game then it is time to find a new game.
Scott Wozniak
This book is a deep diving into building a sales department in your company. It's full of practical advice and interesting stories. And it will work. But it is old school (faxes are advised at one point in the follow up because they stand out from email clutter) and hard nosed (he only hires arrogant salespeople). Some of it I totally agree with, especially his assertion that the key to success is pig-headed determination and hard work. But I think because he's been successful he feels justified ...more
Jan 01, 2010 Eric rated it it was amazing  ·  review of another edition
The author is a very talented salesman who give a lot of very practical advice on selling in marketing. In my industry, every aspect of my marketing is regulated so many of the techniques he uses can't be used in the financial services industry. However, the concept of selling by educating works well in what I do.

I thought one of the best parts of the book involved how to manage your staff and not allowing "got a minute" meeting. The author points out that if you manage a large staff and a lot o
Chung Chin
In Ultimate Sales Machine, Chet Holmes, karate master and sales guru lays down business advices to grow your business. Although the title is "Ultimate Sales Machine", the author touches on more than sales - he also talks about time management, executing effective meetings and also corporate training.

The book is written in a sort of conversational, light-breezy feel that seems like the author is talking to you. Some may like it, some may not. I am OK with it and would have preferred it to be more
Aug 06, 2015 Albaqawi rated it it was amazing  ·  review of another edition
I loved the simple structure he puts in place to follow to be able to sell anything in life.

Sales really comes out of educating your audience and being an excellent active listener.

Follow up is the most key ingredient 95% of the people fail to execute well enough.....Finally, pigheaded determination is the key factor to be a success in sales or anything you want to accomplish.
Jerry Smith
Mar 10, 2013 Jerry Smith rated it really liked it  ·  review of another edition
Shelves: business, 2013-read
Lots of interesting and common sense advice here for businesses looking to build, as the title says, the Ultimate Sales machine. Much of the material here supports similarly enlightened methodology I have learned in the past from Sandler Sales Institute and others, but there are new ideas here and different ideas from those I have worked with in the past so it made for good reading and useful advice.

One of his key points is the necessity for a big ego to be successful in ensuring you stay the co
Kari Metzger
Mar 19, 2014 Kari Metzger rated it really liked it  ·  review of another edition
great book but a little dated in advice (I'm sure it was groundbreaking at the time though!). The two huge points for me that got it those four stars were:

1) eliminating "got a minute meetings" and

2) pigheaded determination.

those two concepts were worth the read but there are other sales books that I would recommend before this one for new sales people or even managers.

great concepts though!
Tim Johnson
Sep 06, 2015 Tim Johnson rated it it was amazing  ·  review of another edition
Actually listened to the 8 CD set in my car. Good information, lots of stories used to make points. Easy to digest. The success key Holmes advocates, the one that will make all the difference is pig-headed determination when executing. Gotta love that honesty!
Feb 14, 2011 Heath rated it it was amazing  ·  review of another edition
Shelves: to-read-again
I have read many books about sales and business over my life and I wasn't ever able to find one the really explained things in a clear format with sufficient case studies and examples - until now. This is by far the best book I have read on how to structure your time, business, and sales efforts so that they all truly work in concert to become a Sales Machine. Chet's approach seems, at first, to be very arrogant & pompous but you soon realize that his approach comes from the level of confide ...more
Aug 13, 2015 Vincent rated it really liked it  ·  review of another edition
Excellent livre posant de manière simple, claire et concise les principes clés pour bien vendre. C'est un guide pratique, un livre appelant à l'action.

Sur le sujet c'est un must read.
Jason West
Sep 19, 2015 Jason West rated it it was amazing  ·  review of another edition
This is a terrific book. I love the time management, how to run a meeting and scale your business.
One of the best business books I have ever read.
Paweł Górski
Nov 22, 2015 Paweł Górski rated it it was amazing  ·  review of another edition
Brilliant book for anyone who runs a company/wants to run a company or works in sales. You get motivated by tones of ideas while reading it.
Andy Bernstein
Aug 12, 2015 Andy Bernstein rated it it was amazing  ·  review of another edition
This was a great book. Many outside the box ideas on how to be more of a consultant and help grow your business.
Benjamin Matthew
One of the best business books you could read. Chapters 4 and 10 are highly effective for learning to sell.
Mar 29, 2016 Chris rated it really liked it  ·  review of another edition
Very insightful about the sales process - mostly desguised direct marketing
Vlad Kitaynik
Sep 03, 2014 Vlad Kitaynik rated it it was amazing  ·  review of another edition
Read it if are in sales. Perry applicable even for post soviet reality
Stephen Leung
Nov 15, 2015 Stephen Leung rated it really liked it  ·  review of another edition
A bit outdated advice for 201x, however still a pretty good book
W Kevin
Jan 28, 2014 W Kevin rated it it was amazing  ·  review of another edition
Good read - I have personally spoken with Chet and found him to be an interesting person. The book is packed with practical advise. I liked it a lot!
Apr 14, 2010 Cheryl rated it liked it  ·  review of another edition
I never read business books for pleasure but I had to read this for work and so also had to suspend my certainty and open my mind (in other words, check my ego at the door). There's actually a lot of good stuff in here if you can get past the ego. Nothing really earth-shattering/mind altering but good solid sales and basic marketing stuff that unfortunately gets read, trained and then put on the back shelf. Remember it's always about the implementation. So whether you're just starting out or nee ...more
Frank Lindt
if you can avoid being irritated by the amount of capitalist gibberish this book might actually serve your business. If anything, it gives you ample of ideas on how you might be able to turn the tide when all else has failed. Only read with a Western mindset though because Holmes doesn't include any cultural analysis in his book
Kristen Blanchet keegan
A lot of great info in this book for anybody in sales.
Ryan Hurst
discussed in the noah kagan interview
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