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Introducing Social Semiotics: An Introductory Textbook
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Introducing Social Semiotics: An Introductory Textbook

3.7 of 5 stars 3.70  ·  rating details  ·  30 ratings  ·  5 reviews
Social Semiotics is a lively introduction to the ways in which different aspects of modern society combine to create meaning. These 'semiotic resources' surrounding us include obvious modes of communication such as language, gesture, images and music, but also less obvious ones such as food, dress and everyday objects, all of which carry cultural value and significance. So ...more
Paperback, 301 pages
Published December 29th 2004 by Routledge (first published January 1st 2004)
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Tara Brabazon
I adore Theo Van Leeuwen's work. Without his words, alongside Gunther Kress and Bob Hodge, it would have been much more difficult for me as an historian to learn and think about semiotics. This new book is well structured and clear in its arguments. I am particularly impressed by the attention to multimodality. A full section (Part III) investigates multimodality, with the seconds on rhythm and composition absolutely outstanding.

Most of the books on social semiotics are intricate and complex. T
Hmm, kalau boleh jujur.. lebih mudah baca tulisan Kress tentang visual design. Tapi itu karena pembahasan Kress fokus dan aku cukup familiar dengan istilah-istilah seputar format desain beserta detail-detail deskripsinya. Waktu belajar AACR pun sudah pernah belajar tentang cara deskripsi visual image, jadi mudah untuk pahami visual design-nya Kress.

Nah, buku ini tulisan Leeuwen (yang membantu Kress di visual design). Isinya lebih kompleks, tapi justru benar-benar membuatku belajar hal baru. Yang
I got this book, at first, to help learn more about symbols in communication. After some time, I lost interest in it. My interest was revitalized when I began to explore context and communication. This helped carry me through the rest of it. It is very academic and a bit dry. However, it has a lot to say about communication in many forms.
The author does a good job trying to simplify the content with definitions and lists and with applying ideas to real life examples. However, the fact that semiotics identifies every simple concept with some weird name makes it difficult to wade through. This isn't the author's fault, just too much academia in the field.
semiotician not only inventorize semiotic sources, but create them.
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