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The Evolution of Key Mass Communication Concepts: Honoring Jack M. McLeod
On the occasion of McLeod's retirement from the U. of Wisconsin- Madison, Dunwoody and others at his campus and beyond pay tribute to his contributions to mass communication research. Contributors to ten chapters cite his innovative work on political socialization in a democracy, but also discuss alternatives to the McLeod approach. Douglas McLeod examines his father's bro ...more
Hardcover, 360 pages
Published April 30th 2005 by Hampton Press (NJ)
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