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All the Right Moves: A Guide to Crafting Breakthrough Strategy
Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as customers? What products or services should I offer them? How should I do this in an ...more
Hardcover, 232 pages
Published September 1st 1999 by Harvard Business Review Press
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