<![CDATA[Sway: The Irresistible Pull of Irrational Behavior]]>

false <![CDATA[Sway: The Irresistible Pull of Irrational Behavior]]> http://photo.goodreads.com/books/1207722463m/2118114.jpg 2118114 5 Why are we more susceptible to falling in love when we feel we are in danger? How was a Harvard Business School professor able to convince a student to pay 208 dollars for a twenty-dollar bill? What caused the head of safety at KLM Airlines to disregard his training and the rules of aviation, leading to the deadliest airline crash in history? In SWAY, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, explain what these phenomena have in common by revealing the hidden psychological forces that drive irrational behavior. Drawing on the latest research from social psychology, behavioral economics, and organizational behavior, the Brafmans reveal the ongoing dynamic forces that affect nearly every aspect of our personal and business lives, including: • Loss aversion: our tendency to go to great lengths to avoid perceived losses • The diagnosis bias: our inability to reevaluate our initial diagnosis of a person or situation • Commitment: our reluctance to change the course of a plan or decision, even when it's not working A lively and thought-provoking narrative in the bestselling tradition of Blink, SWAY shows how these and other psychological undercurrents distort logical thought, and reveals how readers can avoid falling victim to them. 2123548 3 6 2008 Sway: The Irresistible Pull of Irrational Behavior total:748|5:119|4:271|3:285|2:63|1:10| 748 2670 1492 247 2118114 0385524382 9780385524384 725 235 Sway: The Irresistible Pull of Irrational Behavior 3.57 http://photo.goodreads.com/books/1207722463m/2118114.jpg http://www.goodreads.com/book/show/2118114.Sway_The_Irresistible_Pull_of_Irrational_Behavior 5 10 false Thu Mar 19 04:06:19 -0700 2009 Thu Mar 19 04:06:42 -0700 2009 more...]]> 2118114 0385524382 9780385524384 725 235 Sway: The Irresistible Pull of Irrational Behavior 3.57 http://photo.goodreads.com/books/1207722463m/2118114.jpg http://www.goodreads.com/book/show/2118114.Sway_The_Irresistible_Pull_of_Irrational_Behavior 4 7 false Wed May 28 16:09:24 -0700 2008 Tue Jul 01 13:46:16 -0700 2008 more...]]> 2118114 0385524382 9780385524384 725 235 Sway: The Irresistible Pull of Irrational Behavior 3.57 http://photo.goodreads.com/books/1207722463m/2118114.jpg http://www.goodreads.com/book/show/2118114.Sway_The_Irresistible_Pull_of_Irrational_Behavior 5 4 false Sat May 31 00:00:00 -0700 2008 Mon Apr 28 22:30:53 -0700 2008 Sun Jun 01 12:46:51 -0700 2008
The a...more...]]> 2118114 0385524382 9780385524384 725 235 Sway: The Irresistible Pull of Irrational Behavior 3.57 http://photo.goodreads.com/books/1207722463m/2118114.jpg http://www.goodreads.com/book/show/2118114.Sway_The_Irresistible_Pull_of_Irrational_Behavior 4 2 false Fri Aug 29 00:00:00 -0700 2008 Tue May 27 19:44:21 -0700 2008 Fri Aug 29 09:36:41 -0700 2008
A few notes:
- All about first impressions. First impressions can sway our opinion of something for years to come regardless of subsequent performance.
- Labels matter. If you l...more...]]> 2118114 0385524382 9780385524384 725 235 Sway: The Irresistible Pull of Irrational Behavior 3.57 http://photo.goodreads.com/books/1207722463m/2118114.jpg http://www.goodreads.com/book/show/2118114.Sway_The_Irresistible_Pull_of_Irrational_Behavior 3 1 false Sun Nov 23 09:38:17 -0800 2008 Sun Nov 23 10:53:41 -0800 2008 more...]]> 6552878 0385530609 9780385530606 16 9 Sway: The Irresistible Pull of Irrational Behavior 3.57 http://photo.goodreads.com/books/1255629335m/6552878.jpg http://www.goodreads.com/book/show/6552878-sway 4 1 false Tue Jul 07 00:00:00 -0700 2009 Tue Jul 07 13:05:05 -0700 2009 Wed Jul 08 07:06:36 -0700 2009 http://www.goodreads.com/review/show/181...) and "Nudge" by Richard Thaler and Cass Sunstein (http://www.goodreads.com/review/show/205...) It...more...]]> 2118114 0385524382 9780385524384 725 235 Sway: The Irresistible Pull of Irrational Behavior 3.57 http://photo.goodreads.com/books/1207722463m/2118114.jpg http://www.goodreads.com/book/show/2118114.Sway_The_Irresistible_Pull_of_Irrational_Behavior 4 1 false Tue Jul 01 00:00:00 -0700 2008 Mon Aug 11 05:35:22 -0700 2008 Mon Aug 11 07:49:06 -0700 2008
Just to give an example, th...more...]]> 2118114 0385524382 9780385524384 725 235 Sway: The Irresistible Pull of Irrational Behavior 3.57 http://photo.goodreads.com/books/1207722463m/2118114.jpg http://www.goodreads.com/book/show/2118114.Sway_The_Irresistible_Pull_of_Irrational_Behavior 4 1 false Sun Aug 03 00:00:00 -0700 2008 Sun Aug 03 23:47:57 -0700 2008 Mon Aug 04 00:02:20 -0700 2008 more...]]> 2118114 0385524382 9780385524384 725 235 Sway: The Irresistible Pull of Irrational Behavior 3.57 http://photo.goodreads.com/books/1207722463m/2118114.jpg http://www.goodreads.com/book/show/2118114.Sway_The_Irresistible_Pull_of_Irrational_Behavior 4 0 false Sun Dec 21 00:00:00 -0800 2008 Thu Dec 03 14:38:08 -0800 2009 Thu Dec 03 14:39:01 -0800 2009 more...]]> 2118114 0385524382 9780385524384 725 235 Sway: The Irresistible Pull of Irrational Behavior 3.57 http://photo.goodreads.com/books/1207722463m/2118114.jpg http://www.goodreads.com/book/show/2118114.Sway_The_Irresistible_Pull_of_Irrational_Behavior 4 0 false Sun Apr 12 08:50:34 -0700 2009 Sun Apr 12 09:05:21 -0700 2009 more...]]> 2118114 0385524382 9780385524384 725 235 Sway: The Irresistible Pull of Irrational Behavior 3.57 http://photo.goodreads.com/books/1207722463m/2118114.jpg http://www.goodreads.com/book/show/2118114.Sway_The_Irresistible_Pull_of_Irrational_Behavior 3 0 false Sun Apr 19 00:00:00 -0700 2009 Thu Apr 16 05:37:50 -0700 2009 Thu Apr 16 06:22:19 -0700 2009 more...]]> 2118114 0385524382 9780385524384 725 235 Sway: The Irresistible Pull of Irrational Behavior 3.57 http://photo.goodreads.com/books/1207722463m/2118114.jpg http://www.goodreads.com/book/show/2118114.Sway_The_Irresistible_Pull_of_Irrational_Behavior 5 0 false Thu Feb 05 00:00:00 -0800 2009 Sat Jan 24 07:13:24 -0800 2009 Sat Feb 07 07:10:52 -0800 2009 more...]]> 2118114 0385524382 9780385524384 725 235 Sway: The Irresistible Pull of Irrational Behavior 3.57 http://photo.goodreads.com/books/1207722463m/2118114.jpg http://www.goodreads.com/book/show/2118114.Sway_The_Irresistible_Pull_of_Irrational_Behavior 4 0 false Sat Aug 08 00:00:00 -0700 2009 Sat Aug 01 21:08:40 -0700 2009 Sat Aug 08 15:52:29 -0700 2009 more...]]> 2118114 0385524382 9780385524384 725 235 Sway: The Irresistible Pull of Irrational Behavior 3.57 http://photo.goodreads.com/books/1207722463m/2118114.jpg http://www.goodreads.com/book/show/2118114.Sway_The_Irresistible_Pull_of_Irrational_Behavior 5 1 false Tue Jul 01 06:52:36 -0700 2008 Tue Jul 01 06:52:36 -0700 2008 more...]]> 2118114 0385524382 9780385524384 725 235 Sway: The Irresistible Pull of Irrational Behavior 3.57 http://photo.goodreads.com/books/1207722463m/2118114.jpg http://www.goodreads.com/book/show/2118114.Sway_The_Irresistible_Pull_of_Irrational_Behavior 3 0 false Sun Feb 15 03:17:08 -0800 2009 Sun Feb 15 03:17:08 -0800 2009 more...]]> 2118114 0385524382 9780385524384 725 235 Sway: The Irresistible Pull of Irrational Behavior 3.57 http://photo.goodreads.com/books/1207722463m/2118114.jpg http://www.goodreads.com/book/show/2118114.Sway_The_Irresistible_Pull_of_Irrational_Behavior 3 0 false Sun Jan 25 00:00:00 -0800 2009 Mon Jan 19 15:13:02 -0800 2009 Sat Jan 31 18:51:43 -0800 2009 more...]]> 2118114 0385524382 9780385524384 725 235 Sway: The Irresistible Pull of Irrational Behavior 3.57 http://photo.goodreads.com/books/1207722463m/2118114.jpg http://www.goodreads.com/book/show/2118114.Sway_The_Irresistible_Pull_of_Irrational_Behavior 3 0 false Sat Nov 01 00:00:00 -0700 2008 Sun Nov 30 08:14:40 -0800 2008 Sun Nov 30 08:41:59 -0800 2008 Sway is a quick read that fits nicely into the growing pop literature on the irrational ways people make decisions. Interestingly, both the Brafman brothers and Malcolm Gladwell (see Outliers) use examples from sports (NBA for the Brafmans - NHL for Gladwell) and airline crashes caused by human err...more...]]> 2118114 0385524382 9780385524384 725 235 Sway: The Irresistible Pull of Irrational Behavior 3.57 http://photo.goodreads.com/books/1207722463m/2118114.jpg http://www.goodreads.com/book/show/2118114.Sway_The_Irresistible_Pull_of_Irrational_Behavior 5 1 false Fri May 30 00:00:00 -0700 2008 Sat May 17 10:03:36 -0700 2008 Fri May 30 05:45:03 -0700 2008 more...]]> 2118114 0385524382 9780385524384 725 235 Sway: The Irresistible Pull of Irrational Behavior 3.57 http://photo.goodreads.com/books/1207722463m/2118114.jpg http://www.goodreads.com/book/show/2118114.Sway_The_Irresistible_Pull_of_Irrational_Behavior 3 0 false Fri Feb 20 13:49:10 -0800 2009 Fri Feb 20 13:53:36 -0800 2009 more...]]> 2118114 0385524382 9780385524384 725 235 Sway: The Irresistible Pull of Irrational Behavior 3.57 http://photo.goodreads.com/books/1207722463m/2118114.jpg http://www.goodreads.com/book/show/2118114.Sway_The_Irresistible_Pull_of_Irrational_Behavior 4 0 false Sun Nov 02 00:00:00 -0700 2008 Tue Jan 06 09:16:20 -0800 2009 Tue Jan 06 09:25:10 -0800 2009 more...]]> http://www.goodreads.com/book_link/follow/8?book_id=2118114