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Marketing B/CD (Australian)
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Marketing B/CD (Australian)

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Paperback, 883 pages
Published November 10th 2004 by Pearson Education Australia
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Dwight Walker
Jan 24, 2016 Dwight Walker rated it it was amazing
Advanced and thorough marketing book for students or small businesses in Australia in late 1990s. It has excellent training and all the right concepts. I learnt a lot. There are plenty of good diagrams to explain difficult concepts.
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Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar
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