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Corporate Communication
Argenti's Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field. Corporate Communications describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business ha...more
Paperback, 270 pages
Published
December 7th 2005
by Irwin/McGraw-Hill
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Darren
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I had to read this book for a class that I recently finished. Long chapters and written a lot like a text book make it a relatively boring read. The best way I can describe this book is that you have to read a lot of pages only to realize the author said little more than what is contained in the section titles.
A clear book on corporate communications with interesting cases to work on. We used this book as a course book in master's studies and it made for a nice structure for the course overall.
Siti Najihah
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Shawn
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Marlin
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