Marketing: Real People, Real Choices
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating v...more
Paperback, 624 pages
Published December 29th 2004 by Prentice Hall
(first published November 1st 1996)
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