Marketing: Real People, Real Choices
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Marketing: Real People, Real Choices

3.36 of 5 stars 3.36  ·  rating details  ·  28 ratings  ·  7 reviews
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating v...more
Paperback, 624 pages
Published December 29th 2004 by Prentice Hall (first published November 1st 1996)
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Todd Maxwell
I registered a book at!
Inaccurate on a lot of info- for example, VF has never owned Ralph Lauren. Ever. They're a huge competitor actually.
Vsevolod Fedorov
Good for marketing knowledge acquiring. But nit suitable for passing the module at uni.
A good textbook for someone who needs an introduction to marketing.
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