false 2104419 1 This book is about everything that happens while you're reading, in front of your eyes and inside your head; and about what type designers, typographers and graphic designers bring to a page to make reading happen.Two examples of tantalizing questions will be answered: How is it possible to read without seeing any letters? How much hidden typographic knowledge does the average reader possess? Other subjects covered in this book include: legibility; the philosophy of typographic layout; invisible typography; pattern recognition; the reading process; engrams; the ergonomics of letterforms; letterform familiarity and use; typeface choice; type design; negative space and illusions; the role of the serif; the universe of signs; typography & language, and more. Gerard Unger is a prominent typeface designer, graphic designer, author, and design educator. He is based in Bussum, The Netherlands. 2109806 1 2006 While You're Reading total:3|5:2|4:1| 3 14 6 0 2104419 0976224518 9780976224518 3 0 4.67 http://www.goodreads.com/book/show/2104419.While_You_re_Reading 0 0 false Sat Sep 05 21:49:09 -0700 2009 Sun Jul 19 14:03:28 -0700 2009 Sat Sep 05 21:49:09 -0700 2009 2104419 0976224518 9780976224518 3 0 4.67 http://www.goodreads.com/book/show/2104419.While_You_re_Reading 0 0 false Wed May 20 07:43:56 -0700 2009 Wed May 20 13:21:21 -0700 2009 2104419 0976224518 9780976224518 3 0 4.67 http://www.goodreads.com/book/show/2104419.While_You_re_Reading 4 0 false Sat Nov 01 00:00:00 -0700 2008 Sat Feb 21 08:09:24 -0800 2009 Sat Feb 21 08:09:58 -0800 2009 2104419 0976224518 9780976224518 3 0 4.67 http://www.goodreads.com/book/show/2104419.While_You_re_Reading 5 0 false Sat Oct 25 00:32:53 -0700 2008 Sun Aug 10 22:50:40 -0700 2008 Sat Oct 25 00:32:53 -0700 2008 2104419 0976224518 9780976224518 3 0 4.67 http://www.goodreads.com/book/show/2104419.While_You_re_Reading 0 0 false Sun Dec 23 22:03:52 -0800 2007 Sun Dec 23 22:03:57 -0800 2007 2104419 0976224518 9780976224518 3 0 4.67 http://www.goodreads.com/book/show/2104419.While_You_re_Reading 5 0 false Mon Jan 01 00:00:00 -0800 2007 Mon Oct 29 17:36:17 -0700 2007 Mon Oct 29 17:36:45 -0700 2007 http://www.goodreads.com/book_link/follow/8?book_id=2104419