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e-Loyalty: How to Keep Customers Coming Back to Your Website
Customer loyalty has always been grounded in human interaction. Years ago, you'd walk into your favorite store and the staff would know your name, they'd remember your favorite brands, and they'd smile, nod, and take pains to make sure you came back. Because you were treated well by a personable, friendly staff--and because you were physically constrained by time and dista...more
Hardcover, 279 pages
Published January 15th 2000 by HarperCollins Publishers
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