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Brand Equity & Advertising: Advertising's Role in Building Strong Brands

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The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can ...more
ebook, 390 pages
Published October 31st 2013 by Psychology Press (first published January 1st 1993)
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