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Breaking Up America: Advertisers and the New Media World
by
Joseph Turow
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, a...more
Hardcover, 256 pages
Published
May 15th 1997
by University of Chicago Press
(first published March 28th 1997)
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