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Branding New York: How a City in Crisis Was Sold to the World

4.42 of 5 stars 4.42  ·  rating details  ·  19 ratings  ·  2 reviews
Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book!

Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She show
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Paperback, 326 pages
Published February 1st 2008 by Routledge
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Michelle
just finished this yesterday. well researched, well written, well argued. offers a rich and coherent analysis on the arc of new york class war politics leading into and through the 1975 financial crisis, and the ways branding, image and marketing were key tools in a restructuring of class power towards elite rule and neoliberalism. i wouldn't quite call the book marxist; there was little sense of capitalism as a total system or class contradictions being intrinsic to its structure. but it certai ...more
Ellen
Sep 24, 2008 Ellen added it
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