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The Viking Manifesto: The Scandinavian Approach to Business and Blasphemy
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The Viking Manifesto: The Scandinavian Approach to Business and Blasphemy

3.77  ·  Rating Details ·  66 Ratings  ·  9 Reviews
Just as ancient Vikings took the world by storm with swords and fast ships, modern Scandinavians have done the same with such innovative companies as Volvo, IKEA, and Absolut. This accessible and witty business study reveals how Nordic companies are making a huge impact on the corporate landscape and what lessons other businesses can learn from them. Unlike many European ...more
Hardcover, 192 pages
Published October 28th 2007 by Cyan Communications
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Bettie☯
Mar 06, 2014 Bettie☯ rated it did not like it  ·  review of another edition
Recommended to Bettie☯ by: pressie from Mikael
This review has been hidden because it contains spoilers. To view it, click here.
Kara
Sep 28, 2008 Kara rated it it was amazing
Recommends it for: Managers, Biz Owners, Marketing
Great read! A must for the modern manager, business owner, and marketeer. Quick, short chapters that leave you with lots of talking points for you need strategy meeting. Was able to read this in one night due to both the speed of the book and my inability to put it down. Hightly recommended.
Brian Blad
Aug 23, 2012 Brian Blad rated it it was amazing  ·  review of another edition


Amazing book! We Americans can learn a thing or three from the Vikings when it comes to business!
Ksmnaing
Nov 24, 2013 Ksmnaing rated it really liked it
It is fantastic and well written. Moreover, insightful and no nonsense.
Visakan
Aug 28, 2014 Visakan rated it liked it
Shelves: books-i-own
Light and breezy read about some good marketing principles. Won't blow your mind if you've read some Seth Godin, some Simon Sinek, some Ribbonfarm.

In a nutshell: Be irreverent, recognize quality, act with boldness, think different, etc etc. Triggered some pleasant thoughts.

A decent reminder, I suppose a nice book to have on your shelf to flip through from time to time. Not earthshakingly good, but didn't make me cringe. Entertaining, fun.

Some great jokes about monk-killing.
Max Nova
May 10, 2015 Max Nova rated it liked it
A fun, easy, blasphemous read. Not heavy on profound wisdom, but this book was a much-needed jolt to get me out of considerably less bold ways of thinking
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