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The Golden Age of Advertising: The 60s
Ads from the space age With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress (such as Tang-?just add water?) while striving to reinforce good old American values. Stars like Raquel Welch, ...more
Hardcover, 351 pages
Published October 1st 2005 by Taschen
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Oct 29, 2008 Andy rated it it was amazing · review of another edition
Recommends it for: billboard freaks
Advertising was its most kinetic in the 1960's. You had lounge-style art at the beginning of the decade switching on to mod artwork winding into psychedelic artwork, and the radical stylistic changes in advertising are encompassed fully in this amazing book. Car ads never looked so cool, cigarette ads were still considered okay, and ads with Peter Max, Frank Zappa, Walt Disney, Twiggy, and thousands more will make your mouth water.
Jun 29, 2012 Misssharice rated it it was amazing
Recommends it for: People interested in advertising. Nostalgia fans.
Recommended to Misssharice by: No-one, I found it in the Library, on a whim.
I found this interesting. I think that the 1960s was such an interesting era, especially the advertising. Everything is focused on the idea of the family or glamour. Even mundane adverts for fridge-freezers can be made to look amazingly fun. Some adverts don't even have text and rely purely on the impact of the image. I'd really like to read the other books in this series, especially the 1950s one.