A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world
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reviews
Jul 09, 2009
Jakelaub
rated it: 
Good if you want to know about buzz marketing and network theory. Otherwise only moderately pleasurable to read.
Apr 27, 2010
Keith
rated it:
Great read for those interested in word-of-mouth marketing as science. Last chapter, a workshop, is a gem.
Jul 16, 2010
Briana
rated it: 
Okay if you're looking to learn more about marketing . .wouldn't really read it just for fun.
Mar 26, 2010
Maya
rated it: 
I read the older version of this because it's all the library had. It took me a long time to get through this book. It had some snippets of information that were really good and other times I felt like the author was just repeating himself. Because it was the older version it did not take into account the Facebook era of word-of-mouth. The new version might touch on this more and how to take advantage of what it has to offer.
Jan 23, 2008
Mark
rated it:
Underneath it all a fairly straightforward book about viral marketing. Although it covers some interesting examples, it fails to deliver anything new and lacks a sense of delivering a strong framework which you can go out and make practical use of.
Overall, a good book to refresh your focus on the importance of word of mouth and how you should think viral, but doesn't deliver on ideas or implementation.
Overall, a good book to refresh your focus on the importance of word of mouth and how you should think viral, but doesn't deliver on ideas or implementation.
Jan 18, 2011
Sve
rated it:
It is a good book, outlining some of the major principles of word-of-mouth marketing.
However, due to the fact that it was written in the year 2000 it is quite outdated. Understandably, there is nothing said about the emerging of the Social networking websites and their impact in word-of-mouth.
I think that is worth checking the sequel: The anatomy of Buzz revised :)
However, due to the fact that it was written in the year 2000 it is quite outdated. Understandably, there is nothing said about the emerging of the Social networking websites and their impact in word-of-mouth.
I think that is worth checking the sequel: The anatomy of Buzz revised :)
Mar 03, 2008
Aaron
rated it: 
This book has changed the way I view marketing. It gives you a great overview with much detail of how word of mouth and buzz spreads.
If you are interested in Word of Mouth Marketing this is ESSENTIAL READING!
All the best,
Aaron Mangal
Chief Love Generation Officer
http://www.yearoflove.org
If you are interested in Word of Mouth Marketing this is ESSENTIAL READING!
All the best,
Aaron Mangal
Chief Love Generation Officer
http://www.yearoflove.org
Aug 19, 2007
Irawati
rated it:
gambaran sederhana dr
awal word-of-mouth yg rumit
sbagai pegangan awal
namun perlu update
untuk skarang ini,
karna tetap saja
buku akan tertinggal dr jurnal
awal word-of-mouth yg rumit
sbagai pegangan awal
namun perlu update
untuk skarang ini,
karna tetap saja
buku akan tertinggal dr jurnal
Sep 02, 2007
Antti
rated it:
Explaining the theories behind networks and buzz marketing. However, not as complete and thorough as I would have liked. Covers the basics quite well.
May 05, 2008
Gwen
rated it: 
I hate marketing. I hate pop-marketing/psychology. Needless to say, reading this book for class makes me hate everyone involved in marketing.
Nov 11, 2010
Danica
rated it:
Good information. The last chapter is definitely the best - the rest of the book expands on those ideas.
Dec 17, 2009
Todd
rated it:
One of many books that came out around that time profiling viral marketing. Pretty good read if that's what floats your boat.
Aug 09, 2008
Robert
rated it:
Pretty dry, but does what it says on the label. Enough case studies / examples to be pretty useful.
Mar 24, 2008
Mas
rated it:
cukup memberi gambaran tentang pentingnya efek positif dan negatif dari suatu public opinion
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