The Anatomy of Buzz: How to Create Word of Mouth Marketing
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world
With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.
Based on over one hundred ne
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Overall, a good book to refresh your focus on the importance of word of mouth and how you should think viral, but doesn't deliver on ideas or implementation.
However, due to the fact that it was written in the year 2000 it is quite outdated. Understandably, there is nothing said about the emerging of the Social networking websites and their impact in word-of-mouth.
I think that is worth checking the sequel: The anatomy of Buzz revised :)
If you are interested in Word of Mouth Marketing this is ESSENTIAL READING!
All the best,
Chief Love Generation Officer