Sign in with Facebook
Loading...
78th out of 110 books
—
21 voters
The Anatomy of Buzz: How to Create Word of Mouth Marketing
by
Emanuel Rosen (Goodreads Author)
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world
With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.
Based on over one hundred ne
Paperback, 303 pages
Published
May 14th 2002
by Currency
Friend Reviews
To see what your friends thought of this book,
please sign up.
Community Reviews
(showing
1-30
of
344)
A should-read book on buzz/word-of-mouth marketing for the knowledge worker, manager, executive, or entrepreneur.
Good if you want to know about buzz marketing and network theory. Otherwise only moderately pleasurable to read.
Great read for those interested in word-of-mouth marketing as science. Last chapter, a workshop, is a gem.
Okay if you're looking to learn more about marketing . .wouldn't really read it just for fun.
I read the older version of this because it's all the library had. It took me a long time to get through this book. It had some snippets of information that were really good and other times I felt like the author was just repeating himself. Because it was the older version it did not take into account the Facebook era of word-of-mouth. The new version might touch on this more and how to take advantage of what it has to offer.
view 1 comment
Underneath it all a fairly straightforward book about viral marketing. Although it covers some interesting examples, it fails to deliver anything new and lacks a sense of delivering a strong framework which you can go out and make practical use of.
Overall, a good book to refresh your focus on the importance of word of mouth and how you should think viral, but doesn't deliver on ideas or implementation.
Overall, a good book to refresh your focus on the importance of word of mouth and how you should think viral, but doesn't deliver on ideas or implementation.
It is a good book, outlining some of the major principles of word-of-mouth marketing.
However, due to the fact that it was written in the year 2000 it is quite outdated. Understandably, there is nothing said about the emerging of the Social networking websites and their impact in word-of-mouth.
I think that is worth checking the sequel: The anatomy of Buzz revised :)
However, due to the fact that it was written in the year 2000 it is quite outdated. Understandably, there is nothing said about the emerging of the Social networking websites and their impact in word-of-mouth.
I think that is worth checking the sequel: The anatomy of Buzz revised :)
Mar 03, 2008
Aaron
rated it
5 of 5 stars
·
review of another edition
Recommends it for:
Marketers, Psychologists, Business Professionals, World Changers
This book has changed the way I view marketing. It gives you a great overview with much detail of how word of mouth and buzz spreads.
If you are interested in Word of Mouth Marketing this is ESSENTIAL READING!
All the best,
Aaron Mangal
Chief Love Generation Officer
http://www.yearoflove.org
If you are interested in Word of Mouth Marketing this is ESSENTIAL READING!
All the best,
Aaron Mangal
Chief Love Generation Officer
http://www.yearoflove.org
gambaran sederhana dr
awal word-of-mouth yg rumit
sbagai pegangan awal
namun perlu update
untuk skarang ini,
karna tetap saja
buku akan tertinggal dr jurnal
awal word-of-mouth yg rumit
sbagai pegangan awal
namun perlu update
untuk skarang ini,
karna tetap saja
buku akan tertinggal dr jurnal
Explaining the theories behind networks and buzz marketing. However, not as complete and thorough as I would have liked. Covers the basics quite well.
I hate marketing. I hate pop-marketing/psychology. Needless to say, reading this book for class makes me hate everyone involved in marketing.
Good information. The last chapter is definitely the best - the rest of the book expands on those ideas.
Aug 09, 2007
Todd Johnson
rated it
3 of 5 stars
·
review of another edition
Recommends it for:
business people
One of many books that came out around that time profiling viral marketing. Pretty good read if that's what floats your boat.
Pretty dry, but does what it says on the label. Enough case studies / examples to be pretty useful.
cukup memberi gambaran tentang pentingnya efek positif dan negatif dari suatu public opinion
Huge disappointment. Don't bother.
Marketing!!
May 17, 2013
Libby.myrin
marked it as to-read
May 14, 2013
Dominik
marked it as to-read
May 02, 2013
Gianandrea Facchini
added it
Apr 13, 2013
Pierre LeBaux
marked it as to-read
Apr 04, 2013
Bob Guzeman
added it
Mar 24, 2013
Charu Goyal
marked it as to-read
Mar 16, 2013
Russell Giddings
marked it as to-read
There are no discussion topics on this book yet.
Be the first to start one »
Emanuel Rosen is the author of “The Anatomy of Buzz” (Doubleday, 2000) and “The Anatomy of Buzz Revisited” (Doubleday, 2009). Prior to writing these books, he was VP Marketing at Niles Software where he was responsible for launching and marketing the company’s flagship product EndNote. He started his career as a copywriter in Israel. Won the Bronze Lion from the Cannes International Advertising Fe...more
More about Emanuel Rosen...
Share This Book
No trivia or quizzes yet. Add some now »
